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30 Cards in this Set
- Front
- Back
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USP |
Unique Selling Point |
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What is the physical form of a product (Wat u see)? |
Signifier |
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Wat is the encoded meaning of a product |
Signified |
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What is Ideology? |
Beliefs of a creator or audience |
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Another word for Signifier |
Denotation |
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Another word for signified? |
Connotation |
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The 4 points to the uses and gratifications theory |
Diversion, Personal Relationships, Personal Identification, Surveillance |
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What is encompassed by Stuart Hall's Reception Theory? |
Indirect/Direct/Formal/Informal Modes of address. The dominant encoding (preferred reading) and Negotiated/oppositional reading |
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Definition of Interpolation? |
The HEY YOU factor |
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George GERBNERS Cultivation Theory suggests what? |
TV has LONG TERM EFFECTS that are SMALL, GRADUAL, INDIRECT but are GRADUAL AND SIGNIFICANT |
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Wat does cultivation research suggest about MASS MEDIA? |
It is a SOCIALIZING AGENT |
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What is CULTIVATION EFFECT? |
When people believe the TV ANSWER |
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What does David GAUNTLETTs PICK AND MIX theory suggest? |
That audiences are sophisticated and use texts to satisfy their needs and pick bits of text important to them |
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Wat does Pick N Mix theory say about role models? |
They are 'NAVIGATION POINTS' that steer individuals in their on personal routes |
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What is the text triangle? |
TEXT
INDUSTRY AUDIENCE |
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Wat is Claude Lévi Strauss' SRRUCTURALISM theory about? |
BINARY OPPOSITIONS |
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Difference between diegetic and non diegetic sound? |
Diegetic can be heard in the shot whist non diegetic is added in post |
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Wat is POVERTY PORN? |
Focus on miserable lives of others |
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What is COMPASSION FATIGUE? |
When audiences become desensitized to poverty porn |
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What does David GAUNTLETT's THEORY OF IDENTITY entail? |
Was released in 2002 book 'media gender and identity' and is about people creation their own self REPRESENTATION and people feel a stronger use in the world through MAKING AND EXCHANGING |
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Difference between an ACTIVE and PASSIVE AUDIENCE |
Active create and get involved in content whist a passive doesn't engage as much with the product or media in general |
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ETHNICITY definition |
Cultural heritage (I.even. Jewish and black), ideology, religion, defined by CULTURAL DEFINITION |
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RACE definition |
FAMILY HERITAGE and physical Features - RACIAL CHARACTERISTICS |
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TOKENISM definition |
SUPERFICIAL REPRESENTATION in media |
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OTHERNESS definition |
Someone/something exotic/foreign...stereotypes |
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POLYSEMIC READING definition |
Multiple readings |
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GENERIC CONVENTIONS definition |
Indicators of genre |
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ICONOGRAPHY definition |
How images have connotations (often to genre) |
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Wat are stereotypes, archetypes, countertypes |
Stereotypes are VISUAL SHORTCUTS to understanding an ethnic group or character ARCHETYPE the perfect stereotype I.e. James Bond COUNTERTYPE a representation that congrats with stereotypes REPRESENTATIONS AREN'T FIXED!!! |
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ABC1 |
C2DE |
