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29 Cards in this Set
- Front
- Back
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pop culture
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ideas, perspectives, attitudes, memes,[1] images, and other phenomena that are within the mainstream of a given culture
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edward r. murrow
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an american broadcast journalist, helped bring down mccarthy
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david sarnoff
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ruled over RCA and NBC
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joseph mccarthy
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Republican U.S. Senator from the state of Wisconsin. He was noted for making claims that there were large numbers of Communists and Soviet spies and sympathizers inside the United States federal government and elsewhere.
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frank conrad
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responsible for the founding of the first licensed broadcast station in the world: KDKA (pennsylvania)
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William S. Paley
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built Columbia Broadcasting System (CBS) from a small radio network into one of the foremost radio and television network operations in the United States.
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Philo T. Farnsworth
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an American inventor that was the first to engineer and successfully transmit an image using electronic means, a discovery crucial to the early development of the television
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guglielomo marconi
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invented the radio
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John Logie Baird
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Scottish engineer and inventor of the world's first working television system
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Eadweard Muybridge
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important for his pioneering work in photographic studies of motion and in motion-picture projection.
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thomas edison
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He developed many devices that greatly influenced life around the world, including the phonograph, the motion picture camera, and the lightbulb.
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cuban missle crisis
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was a 13-day confrontation between the Soviet Union and Cuba on one side, and the United States on the other, in October 1962.
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folk culture
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a culture traditionally practiced by a small, homogeneous, rural group living in relative isolation from other groups
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low culture
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low culture is a derogatory term for popular culture. This means everything in society that has mass appeal
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high culture
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defined as a repository of a broad cultural knowledge
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elite culture
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is a small group of people who control a disproportionate amount of wealth or political power.
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print culture
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embodies all forms of printed text and other printed forms of visual communication.
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Agenda-setting theory
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ability [of the news media] to influence the salience of topics on the public agenda
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Uses and gratifications theory
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an approach to understanding why and how people actively seek out specific media to satisfy specific needs
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cultivation theory
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examines the long-term effects of television/perception of violence
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Two-step flow of communication
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says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media.
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feminist theory
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aims to understand the nature of gender inequality. It examines women's social roles, experience, interests, and feminist politics in a variety of fields
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WEAF
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WEAF of New York is credited with airing the first paid radio commercial, on August 28, 1922, for the Queensboro Corporation, advertising an apartment complex
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audience commodity
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is the main product produced by media that earn their primary revenues from advertisers
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telstar
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successfully relayed through space the first television pictures, telephone calls, fax images and provided the first live transatlantic television feed
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breakup of the studio system
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supreme court decided it was a monopoly
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Freedom Summer
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was a campaign in the United States launched in June 1964 to attempt to register as many African American voters as possible in Mississippi,
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model of communication
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source->message->receiver->channels->feedback->environment
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silver bullet theory
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bullet can penetrate anything -- viewers cannot avoid the message
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