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42 Cards in this Set
- Front
- Back
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one to many communications delievered through a mechanical or electronic channel
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Mass Media
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a society in which the exchange of information is the predominant economic activity
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Information Society
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the gap in internet usage between the rich and poor, anglos and minorities.
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Digital Divide
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act which deregulated the communications media
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Telecommunication Act of 1996
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model which describe the exchange of information as the message passes from the source to the channel and to receiver, with feedback to the source
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SMCR
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an electronic or mechanical system that links the source to the receiver
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Channel
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people who decide what will appear in the media
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Gatekeepers
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targets media to specific segments of the audience
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Narrowcasting
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examines the social functions media fufill
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Functionalism
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when unit costs go down as production quantities increase
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Economies of Scale
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incremental costs of each additional copy
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Marginal Costs
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the relationship among the supply of products, prices, and consumer demand
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Laws of Supply and Demand
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one company dominates a market
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Monopoly
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two companies dominate a market
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Duopoly
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a few companies dominate a market (more than two)
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Oligopoly
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obstacles that companies must overcome to enter a market
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Barriers to Entry
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rental or liscencing of media products
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Syndication
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a payment for using a creative work
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Copyright Royalty Fees
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underlying consensus of ideology that serves the dominant groups in society
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Hegemony
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explains the media selections in terms of the needs they satisfy
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Uses and Gratification Theory
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explains how we learn through experience
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Social Learning Theory
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the speed of innovations
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Diffusion
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long story films, usually over 1 ½ hours
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Feature Films
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the film studio’s use of stars’ popularity to promote their movies
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Star System
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the total box office revenue before expenses are deducted
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Gross
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films go straight to movie theatres
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First Run Distribution
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includes editing, sound effects, and visual effects after shooting the original footage
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Postproduction
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uses digital equipment to rearrange scenes to make the master copy
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Nonlinear Editing
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digital television that provides a clearer and wider picture
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HDTV
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corporate financial support of public television programs in return for a mention of the donor on the air
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Underwriting
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created by the community residents without the involvement of the cable operator
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Community Access
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charges viewers for each showing of a program
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Pay-per-view
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stations not affiliated with a network
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Independents
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monthly per-subscriber fees that cable programming services charge local cable operators for their programs
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Affiliate fees
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concentrating ownership by acquiring companies that are all in the same business
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Horizontal Integration
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concentrating ownership by acquiring companies that are all in related businesses
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Vertical Integration
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small files that web sites leave on their visitor’s computers
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Cookies
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a legal privilege to use, sell, or license creative works
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Copyright
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gives an inventor the exclusive right to make, use, or sell an invention for 17 years
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Patent
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writing a message in secret code
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Encryption
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unsolicited commercial e-mailing
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Spamming
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software automatically blocks access to websites containing offensive material
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Filtering
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