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21 Cards in this Set
- Front
- Back
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Web 2.0
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Tim O'Reily coined the phrase in 2004. Refers to the preceived second generation of web developement and deisgn, aiming to facilitate communication, secore info sharing, interperbility and evolution of web based communities, services and applications. Created the internet platform. Upside: motivation for web, Downside: harvest and labor of the consumer producers
TIME's person of the year |
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Shepard Fairey
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Frank Shepard Fairey: contemp artist, worked closesly on the Andre the Giant Has a Posse sticker campaign. Known for the 2008 Prsidential campaign for the Obama "HOPE" poster.
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Transnational Corporation
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TNC or Multinational Corp. is a corporation or enterprise that manages production or delivers services i more than one country.
Tomlinson article: closely tied to Dependency Theory: stresses ways in which formerly colonial countries remain dependent on West. Exploit markets, natural recourses and labor forces reps the high point of capitalist development. EX: Disney |
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Global Formats
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Adaptation of successful and popular TV formats from one place to another (increasing). Ties into the broader theme of cultural imperialism.
EX: Indonesian versions of Who Wants to Be A Millionaire Global rules and local adaptations McDonalds menus in other countries |
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Net Neutrality
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Guiding principle that preserves the free and open Internet. Net Neutrality= prevents internet providers from blocking, speeding up or dw content based on source, ownership or destination. Recently in jeopardy
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The Digital Transition
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switch from analog TV to digital TV. Switch was postponed until June due to many people in the country not prepared. Airwaves of analog belonged to the public but now digital, do they still apply? Environmental issues with old TV's
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Cultural Imperialism
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Idea of imposing culture (food, clothing, language music) of one culture into another. usually from a large, economically, or military powerful nation that instills itself into small and less important ones. AMERICA=Media exporter which is imposed western values and images. We can instill our culture or economic values into other cultures
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Guerilla Semiotics
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Using a medium to critique that medium and often offering negative commentary. form of public activism which is generally an opposition to commercialism.
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Zappers, Casuals and Loyals
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Terms are tools that the marketing advertisers use to reshape hearts and minds of the consumer.
Loyals: watch selective serious series long term commitment viewers. Zappers: constant channel surfers, can't sit through a single show Casuals: in between locals and zappers Ads aim to attract loyals, what will slop zappers, and what will turn casuals into fans. |
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Fair Use
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Doctrin in the US copyright law that allows limited use of coprighted material without requiring permission from the rights owners: for scholarship or review. four factor balancing test.
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Sonny Bono Copyright Term Extension Act
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US, Sonny Bono Copyright Term Extension Act of 1998, signed by Bill Clinton, extended the diration of UC copyrights by 20 years. Before the act, copyrights lasted for life of the author plus fifty years after (individual) or for corporate, 75 to 95 years more. No additional works made after 1923 or after will never the public domain until 2019. Did not revive already expired, like Europ.
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Structure vs. Agency
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Agency refers to the capacity of indvidual humans to act independingy and make free choices. Structure refers to those factors such as social class, religion, gender, ethnicity, customs etc. (limits or influences the opportunities that individuals have.
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Remix Culture
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a culture that is dominated by amateur creators--creators who are no longer willing to be merely passive reeptors of content. Demanding broader right, to mash-up and remix, to be producers, to cut. sample paste....In order to produce something which is distinct of their own social and creative innovation distinctive. Fueling this are the new tech inventions and innovations. To what extent can be borrowed?
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Affective Economics
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idea of seeking to understand the emotional underpinnings of of consumer decision making as a driving forces behind viewing and purchasing decisions. Relates to cultural studies BUT cultures studies seeks to understand media consumption from fan's point of view (Jenkins)
SOURCES: Jenkins, The Persuaders |
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Culture Jamming
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Coined in 1984 by Negaitveland. Aims to expose the messages of mass media, using sometimes illegal means. Radio frequency jamming, Billboard Liberation from, graffiti, Ad-busters. Use of a medium to critique that medium or it's use in society. ACTIVISM
Dery's article, Sonic Outlaws, |
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The U2 Record Incident
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Negativland's project was the infamous U2 EP. Parody songs from U2. Record label sued N-land, use of the name and the intent to "confuse" U2 fans.
The band interests were political, claiming their use of the album failed under the Fair Use doctrine. Main subject of Sonic Outlaws. |
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Consumer Society
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Term applied to modern W. societies which suggests the increasingly organized consumption of goods and leisure rather than the production of them. Began with the industrialization during the late 1800's, emergence of mass consumption sectors, ^individualism, ^incomes, ^consumerism. American Dream
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Hypodermic Needle Theory
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The hypodermic needle model is a model of communications also referred to as the magic bullet perspective, or the transmission-belt model. Implied thatthe mass media had a direct immediate and powerful influence on audiences. "strong effects" result from rise in popularization of radio and TV, advertising and prop during the war.
View on propaganda after WWII |
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Commodity Fetishism
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Marxist theory that social relationships and individuals are transformed into objective relationships with commodities or money. Therefore the relationship between producer and consumer disappears. replaces inter-human relationships with the human/objects. Analyze the relationship. Neither side is full conscious of the political and social positions they occupy.
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Love marks
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marketing technique to replace the idea of brands that was invented by Kevin Roberts and is promoted by his complay Saatchi and Saatchi. Combines the necessity of respect and love, achieved by 3 main ingredients:
Mystery: Great stores, pas, present, and future. Sensuality: Touch, sounds, smell, sight. Create loyalty, Brands attract respect, but not love. Love marks command both love AND respect. Commitment: empathy and inspiration |
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Peer Production
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Term coined by Harvard Law professor Benkler, to describe new economic model of economic production in which the creative energy of large numbers of people is coordinated into large, meaningful projects mostly without tradition hierarchal organization. Describes collaborative efforts such as free and open source software and Wiki which are based on sharing info.
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