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19 Cards in this Set
- Front
- Back
Agenda Setting |
A type of communication effect showing a strong link between importance placed on issues by news media and importance of issues to public. |
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Journalist and News Editors |
Who sets the media agenda? |
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Gatekeeping |
Control over the flow of news information by media professionals is an important function called? |
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Attribute Agenda Setting |
Press coverage of certain issue attributes influences voters. |
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Framing |
Viewpoints, sources used, and word choices invite people to think about an issue in a particular way. |
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Walter Lippmann |
Colunmist, social commentator of the early 20th Century. Wrote a book called Public Opinion. |
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Pseudo-environment |
The news-media projections of the world create a ___________________ for each news consumer. |
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The Cognitive Paradigm |
1960-70s researchers rejected persuasion paradigm to explain agenda-setting effects. |
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1. A person's behavior. 2. A person's cognitive abilities. 3. Environmental events. |
What three factors influence each other bidirectionally? |
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Priming |
Emphasizing or calling attention to certain characteristics of political candidates which influences consumer perceptions. News coverage of some matters and not others influences standards for judgment of candidates. |
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Chapel Hill Study--McCombs & Shaw, 1972 |
•Voters queried before 1972 election to identify and rank issues of importance to the public. • Independent variable--actual content of local news media. •Dependent variable--issue salience • Results--identical agendas for both public and news media. |
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Transfer of Salience |
Mass media communication influences the public by selecting the important issues that set the agenda. |
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•Vietnam War • Civil Rights •Youth rebel against authority •Drug use a serious problem |
In 1968, what were the concentrations of the first agenda study? |
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Phase I: Initial Study |
Chapel Hill Study (1972), McCombs & Shaw •Issues considered important by news media also considered important by general public. |
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Phase II: Replication |
Charlotte Voter Study (1977), Shaw & McCombs.
•Voters with greater orientation needs or who used mass media more often were more likely to have agendas matching media agenda. |
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Phase II: Replication |
Laboratory Study (1982), Iyengar, peters, & Kinder. •Research participants who viewed stories about weak US defense capabilities rated issue more important. |
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Phase III: Contingent Factors |
1976 Candidate Study (1981), Weaver, Graber, McCombs, & Eyal. •Examined dynamics of voters' perceptions of candidatea and news media portrayals. • Contingent Factors affect agenda-setting process. --Occupation --Education --Geographic Location |
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Phase IIII: Who Sets the Media Agenda? |
Media Agenda Sources (1991), Shoemaker & Reese •Many influences on daily media agenda --Sociological factors related to news organization and outside agencies. --Ideological factors. --Reporter and editor individuality. --Media work routine. |
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Wanta & Foote (1994) |
These two found that the president's issue agenda strongly influenced the media agenda. |