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5 Cards in this Set

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  • Back
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Definition
  • evolution of technology + services
  • enables consumers to access content which was previously separate
  • media more unified + flexible - combined with digital technologies
  • ie SAs Beltel - similar to Minitel - 2% of population - access to up-to-date texts + e-mail
  • Beltel considered convergence media? - TV + telephone used together

evolution


access content


previously separate


more unified + flexible

Internet + media convergence
  • Why internet is so flexible - belongs to no-one
  • some aspects regulated by authorities i.e. tech standards, domaine names

flexible


some aspects

Analogue + digital media
  • started with CD early 1980s
  • analog media (LPs, cassette tapes) did not allow hi-fi reproduction
  • when copies were made - recording deteriorated + moderate decay when played

CD


not allow hi-fi


recording deteriorated

Newspapers + new media
  • precursor - Acta Diurna (Daily Events) - appeared 2000 years ago in Rome - displayed in public spaces
  • 1st newspaper in English - published 1620 in Amsterdam
  • oldest newspaper survived till modern times - Jing Bao - published for more than a 1000 years until 1912
  • challenges to newspapers - TV - profusion of free content on internet
  • TV virtually eliminated evening newspapers
  • to keep traditional newspaper subscriptions - switch to online subscriptions
  • challenge to traditional titles - non traditional channels - blogs etc

Acta Diurna


1620


Jing Bao


profusion of free content


online subscriptions

Levels of convergence
functional convergence
  • merger of transport technology
  • bundled convergence - services delivered through separate platforms - but marketed, priced, billed as single retail package
  • i.e. phone service + TV - cut price
market convergence
  • development of other similar services - can substitute other services
  • i.e. phenomena of horizontal/vertical mergers + acquisitions
regulatory convergence
  • different com markets - telecommunications + broadcaster regulator - MERGE
  • establish independent com industry regulator
  • i.e. Independent Communications Authority of SA

merger


single retail package


substitute


mergers + acquisitions