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10 Cards in this Set

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  • Back
Ad campaign
a carefully considered approach to creating and circulating messages about a product over a specific period with particular goals in mind
Advertising Conglomerates
umbrella firms that own two or more ad agencies as well as research firms, public relations consultancies, or other organizations that contribute to the business of selling products, services, or ideas in one way or another
Advertising
the practice of making public announcements or drawing attention to a product or service, especially in order to proclaim its qualities or advantages so as to increase sales
Brand
a clearly identifiable image that attracts target audiences over and over again; a name and image associated with a particular product that makes it stand out from its competitors
Client Conflicts
serving companies that compete with one another
Image Ads
advertisements that tie the product to a set of positive feelings
Motivation Research
the systematic investigation of the reasons people purchase products
One-way model of Public Relations
this model of PR concentrates on sending to the press persuasive facts that benefit the client without any attempts at systematically learning about the populations whom the client wants to persuade
Persuasion
the ability or power to induce an individual or group of individuals to undertake a course of action or embrace a point of view by means of argument, reasoning, or emotional plea
Public Relations (PR)
the art or science of establishing and promoting a favorable relationship with the public through various methods and/or activities ; it involves the creation and distribution of messages for the explicit purpose of persuasion, information, activities and policies by which corporations and other organizations seek to create attitudes favorable to themselves and their work, and to counter adverse attitudes