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13 Cards in this Set
- Front
- Back
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How do I fill my media brief? |
A. Brand Vision B. Current Market Condition C. Past Media Learnings D. Source of Business E. Seasonality of Timings F. Media Mix G. Copy Pool/Management H. Budget Considerations |
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How do they decide what media to use? |
1. Efficiency of each medium 2. Suitability for creative message 3. Environment |
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Media Environment |
platforms, audience mindset, context of use, what the environment signals |
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Media characteristics |
duration, detail, sights, sounds, color, etc |
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Media efficiency |
coverage, wastage, entry cost |
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Brand Vision |
How do you want your consumers to see you brand |
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Market background |
information needed by Agency of Record to understand the brand/business |
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Past media learnings |
Media learnings and opportunities that could have affected the brand/category |
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Source of business |
How to grow the business |
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Seasonality and Timings |
Brand/category is active |
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Media Mix |
Reach and Impact Execution level |
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Copy Pool/Management |
Material specifications Creatives |
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Budget Considerations |
Advertising and Promo Budget Time frame for spending for the budget Any previous media commitments |
