Media And Culture Chapter One

Front 1

Communication

Back 1

The Creation and use of symbol systems that convey information and meaning (for example, languages, Morse Code, motion pictures, and one-zero binary computer codes.

Front 2

Culture

Back 2

The Symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values.

Front 3

Mass Media

Back 3

The cultural industries-the channels of communication- that produce and distribute songs, novels, newspapers, movies, Internet services, and other cultural products to large numbers of people.

Front 4

Mass Communication

Back 4

The process of designing cultural messages and stories and delivering them to large and diverse audiences through media channels as old as the printed book and as new as the Internet.

Front 5

Digital Communication

Back 5

Images, texts, and sounds are converted (encoded) into electronic signals (represented as varies combinations of binary numbers-ones and zeros) that are then reassembled (decoded) as a precise reproduction of, say, a TV picture, a magazine article, a song, or a telephone voice.

Front 6

Bloggers

Back 6

People who post commentary on person-opinion web sites-had become a key element in news

Front 7

Media Convergence (#1)

Back 7

(2 different meanings) First, it refers to the technological merging of content in different mass media- for example, magazine articles and radio programs are also accessible on the Internet, and songs, TV shows, and movies are now available on iPods and cell phones.

Front 8

Cross Platform (Media Convergence #2)

Back 8

Describes a business model that involves consolidating various media holdings, such as cable connections, phone services, television transmissions, and Internet access, under one corporate umbrella.

Front 9

Senders

Back 9

Authors, producers, and organizations.

Front 10

Messages

Back 10

Programs, texts, images, sounds, and ads.

Front 11

Mass Media Channel

Back 11

Newspapers, books, magazine, radio, television, or the Internet.

Front 12

Receivers

Back 12

Readers, viewers, and consumers.

Front 13

Gatekeepers

Back 13

News editors, executive producers, and other media managers.

Front 14

Feedback

Back 14

Which citizens and consumers, if they choose, return messages to senders or gatekeepers through letters-to-the-editor, phone calls, e-mail, Web postings, or talk shows.

Front 15

Narrative

Back 15

Storytelling (-business;when speaking about our media institutions.)

Front 16

High Culture

Back 16

Such as ballet, the symphony, art museums, and classical literature.

Front 17

Low Culture

Back 17

Including such icons as soap operas, rock music, radio shock jocks, and video games.

Front 18

Modern Period

Back 18

To be "modern' : Efficiency, Individualism, Rationalism, and Progress.. (RIPE)

Front 19

Progressive Era

Back 19

A period of political and social reform that lasted roughly from the 1890's to the 1920's. (Eg: Women's Suffrage and Prohibition, political reforms that led to the secret ballot during elections, and economic reforms.

Front 20

Postmodern

Back 20

Tries to appeal to ordinary people by highlighting or setting up a conflict between "the people" and "the elite."

Front 21

Media Literacy

Back 21

Attaining Knowledge and understanding of mass media.

Front 22

Critical Process

Back 22

Takes us through the steps of description, analysis, interpretation, evaluation, and engagement.

Front 23

Description (Critical Process #1)

Back 23

Paying close attention, taking notes, and researching the subject under study.

Front 24

Analysis (Critical Process #2)

Back 24

Discovering and focusing on significant patterns that emerge from the description stage.

Front 25

Interpretation (Critical Process #3)

Back 25

Asking and answering the "What does that mean?" and "So what?" questions about one's findings.

Front 26

Evaluation (Critical Process #4)

Back 26

Arriving at a judgment about whether something is good, bad, or mediocre, which involves subordinating one's personal taste to the critical assessment resulting from the first three stages.

Front 27

Engagement (Critical Process #5)

Back 27

Taking some action that connects our critical perspective with our role as citizens to question our media institutions, adding our own voice to the process of shaping the cultural environment.