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4 Cards in this Set

  • Front
  • Back

Media is omnipresent

Constantly engaged with in everyday lives.

Passive Media

Media formats which individual can only accept what is being presented while unable to change or control. (E.g. news)

Active Media

Media formats which individual is required to actively decide and behave in particular manner which can generate a certain outcome. (E.g. video games)

Problems

Media is not neutral as it influences aggressive behaviours when it is constantly exposed to.