Mco 465 - Final Exam

Front 1

What does FOX Sports’ Jay Glazer consider himself?

Back 1

An “information broker”

Front 2

What other business does Glazer have that could be considered to be a conflict of interest? And why might it be considered that?

Back 2

Mix Martial Arts - has business relationships with NFL players

Front 3

Glazer does consider himself a journalist, but not this type of journalist?

Back 3

not "old school" BUT considers him self a "New School" journalist

Front 4

Why does Glazer not believe that “old-school” journalists are as objective about everything as they profess to be?

Back 4

b/c they don’t have the relationships with players and coaches as much as he does

Front 5

What does Glazer believe you should look at before saying he has conflicts of interest?

Back 5

that he might have relationships with players but he still can report on their actions b/c it’s their fault what they do and they understand at the end of the stay he still has to do his job as a journalist

*always looks out for his own track-record

Front 6

Al Michaels believes sports television’s biggest change recently is what?

Back 6

it has become "purposely confrontational"

Front 7

The attitude of the producers of Monday Night Football in the 1970s was “____ the fan.” Why?

Back 7

Fuck -- b/c the wanted to focus on the casual fans

Front 8

One TV sports critic says networks aren’t covering leagues so much as acting as what?

Back 8

Business Partners

Front 9

One TV critic uses a term to refer to the “ginning up” or injecting of false excitement into sports telecasts. What was that term?

Back 9

the "Foxification" of sports

Front 10

What does Al Michaels feel are things that are gone thanks to the intrusion of television into Sports?

Back 10

Romanticism and Family time

Front 11

What is the “golden rule” pertaining to TV sports?

Back 11

he who has the GOLD...Rules

Front 12

Why does Joe Buck feel you must use “bells and whistles” on sports telecasts?

Back 12

to draw the younger audience "under the tent"

Front 13

Why does Mike Tirico think its okay for TV “sports debate shows” to exist?

Back 13

b/c there is 'enthusiasm' and 'energy' in the show which is similar to the fans attitudes

Front 14

What does Dan Patrick say a radio host will be considered without an opinion?

Back 14

would be considered AFRAID without an opinion

Front 15

Joe Buck says FOX doesn’t do this...

Back 15

tell him what to say

Front 16

Mike Tirico feels an announcer would ______________ if he or she shied away from talking about the issues of the day or week during a game?

Back 16

lose interest of the viewers or bore

Front 17

What group of people does Bob Costas feel are driving information overload (especially in the crawls beneath game broadcasts)? And why does Mike Tirico feel that group of people is important?

Back 17

"Younger Kids/Fantasy Geeks”c -- b/c they’re money makers for the TV programs

Front 18

Because baseball is played (basically) every day from April to October, baseball coverage has been described as what?

Back 18

"controversy that last ALL SUMMER LONG”

Front 19

How did baseball owners keep the writers on their side

Back 19

Free food/drinks in the PRESS BOX

Front 20

How were the beat writers of the Minnesota Twins described by one player?

Back 20

They were like the 26, 27, and 28th players on the team

Front 21

Another (former) baseball player said the beat writers in the past were basically extensions of the _________

Back 21

Publicity Department

Front 22

What is the BBWAA and when and why did it begin?

Back 22

Baseball Writers Association of American, created in 1908 because they were upset with their treatment at the 1908 World Series

Front 23

List several ways the baseball beat writer used to have a cushy job and no longer does

Back 23

1. Spring Training, hardly vacation
2. Spend fewer years because they burnout
3. Cover night games and threaten deadlines
4. Has to constantly "feed the monster",blogs,notes,columns,
5. Marriage Killer
6. Travels Commercial
7. Cover players that earn more than them

Front 24

Who pioneered getting locker room quotes from payers and managers?

Back 24

Dick Young

Front 25

Was the event that basically marks the divide between little coverage of off-the-field issues and a focus on the game away from the game?

Back 25

1972 baseball strike (1st Ever)

Front 26

What changed as a result of the baseball strike in 1972?

Back 26

Writers who use to be in the owners back pockets began to be scrutinized heavily

Front 27

Another pioneer who changed the game in the 1980s was who and what was his innovation?

Back 27

Peter Gammons, Sunday baseball notes column

Front 28

When did baseball salaries begin to explode and why?

Back 28

1st mega TV contract for baseball with CBS in the late 1980’s, b/c the money further changed the game and players

Front 29

What is the baseball beat writer’s constant obligation to provide stories, notes, features, blog
posts, tweets and other multimedia items referred to as?

Back 29

"Feeding the Monster"

Front 30

Because of its effect on relationships, the beat is often referred to as what?

Back 30

Marriage Killer

Front 31

To isolate themselves from the media, many players use _______

Back 31

Cliches

Front 32

What demographic change has made communication between players and the media more difficult?

Back 32

Influx of Spanish Players

Front 33

What happens when everybody on the beat basically gets the same stories?

Back 33

Coverage becomes "homogenized"

Front 34

More and more newspapers have stopped traveling with their baseball teams, instead relying on what to provide information to readers? Why is that a problem?

Back 34

Opting for AP coverage, this is a problem because it doesn’t the readers don’t receive that close relationship between the local writers and the home team players

Front 35

Other, smaller papers have given up covering baseball entirely in order to focus on what?

Back 35

High school and local sports

Front 36

What is it called when reporters stay close together and don’t initiate questioning, instead waiting for more experienced reporters to lead things?

Back 36

“Pack Mentality”

Front 37

Who is our guest, what does he do, and for whom does he do it?

Back 37

Nick Piercoro, beat writer for Arizona Diamondbacks

Front 38

What is a “gamer” and is it disappearing?

Back 38

Someone who travels to the games and reports on them, disappearing because many columnists might have a TV or sports radio host job on the side

Front 39

What was the original primary conduit by which the public learned about and formed opinions about sports personalities?

Back 39

radio, newspaper, and news reels

Front 40

The advent of _______ made it easier for fans to connect to their sports heroes

Back 40

television

Front 41

What did Andre Agassi's commercials say about him?

Back 41

rebellious and iconoclastic

Front 42

In the end, what was the LeBron James "What Should I Do" commercial was selling?

Back 42

mocking the public (does what he feels is right at the time)

Front 43

This communicating method has exploded in recent years and is now the venue of choice for many athletes wishing to connect with fans

Back 43

NEW MEDIA (Twitter, Facebook)

Front 44

The 'new media' reality is that anyone can do ___________, and why is this a problem?

Back 44

say anything they want at anytime -- could divulge information, info is valuable, having a "filter" is a good thing sometimes legal ramifications

Front 45

Which of the "big four" journalism ethics did the Fort Wayne sports editor break?

Back 45

Be Accountable

Front 46

A cynic might say that ESPN only has guidelines in place for social media to control it until they figure out a way to ______ it

Back 46

moneytize it - brand it and make money off of it

Front 47

How are the Washington Redskins and University of Texas controlling their message?

Back 47

- Redskins bought all of their media outlets

- UT created their own tv network

Front 48

What do you take away from "Athletes on message"

Back 48

-journalist must always remember ethics apply everywhere

-athletes, teams and media outlets will continue to use whatever technology that is invented to show themselves in a positive way

-money is everything

Front 49

These two words best describe the current state of athlete/media relations

Back 49

symbiotic

Front 50

What is the biggest thing that has changed the relationship between athletes and the media

Back 50

salary

Front 51

in the athlete/media relationship who has more to gain and who has more to lose?

Back 51

more to lose = athletes

more to gain = media

Front 52

______ has put today's athletes on guard more than ever before

Back 52

barriers-to-entry

Front 53

Curt Shilling and Al Michaels both believe that there is an element of _____ fueling the growing divide between athletes and media

Back 53

jealousy / resentment

Front 54

Sam Smith believes you don't have the opportunity to foster _______ which will help you break through the barriers to get the news people want to know

Back 54

a "relationship"

Front 55

Charles Barkley believes the media has to be more _____ and the players have to be more ______

Back 55

fair -- careful

Front 56

Selena Roberts doesn't believe it's jealousy so much as money building ____ (literally and figuratively) between media and athletes

Back 56

walls or barriers

Front 57

Tiki Barber takes the players' side, saying there is ______ between them and media because the media wants to do ______?

Back 57

a distrust between the players and media because the media wants to "burn" you

Front 58

Selena Roberts says all the media really wants is _____, however brief

Back 58

access

Front 59

Former NFL coach Mike Ditka believes some questions are asked solely for this purpose

Back 59

"to get under your skin"

Front 60

These are two results of an increasingly-difficult relationship between athletes and media

Back 60

distrust and stereotyping

Front 61

The relationship between reporter and athlete is complex, with ______ driving a division between them

Back 61

different agendas

Front 62

_____ has resulted in a wider divide between reporter and athlete, and between athlete and fan

Back 62

money

Front 63

What has increased the number of reporters and has fueled the fans' interest in more information on their favorite teams and athletes over the past 15 years?

Back 63

proliferation

Front 64

The Day everything changed in terms of sports

Back 64

December 17, 1993 - Fox got the NFL

Front 65

More and more newspapers have stopped traveling with their baseball teams, instead relying on _____ to provide information to readers? Why is that a problem?

Back 65

AP coverage - very generic

Front 66

What is the trend in baseball announcers and why?

Back 66

the generic "play-by-play" announcing, so not to anger the fans/listeners

Front 67

What has happened to much baseball coverage as newspaper circulation has declined?

Back 67

migrated to the web where there is more space and less reality

Front 68

Jeff Heisner

Back 68

ABC 15 tv channel, sports anchor/reporter

Front 69

How has industry cutbacks impacted reporters operate in Jeff Heisner's eyes?

Back 69

there's more workload, has to take on more tasks individually

Front 70

What happens to the view count of an article or game report if the team your covering wins?

Back 70

the view count DOUBLES

Front 71

What are the main differences in covering athletes on high school, college and professional levels?

Back 71

Professional: most accessible

College: average

High School: normally have the coach or captain speak, less accessible

Front 72

There are nine items in the National Press Photographers Association’s Code of Ethics. List them

Back 72

1 Be accurate and comprehensive in the representation of subjects.
2 Resist being manipulated by staged photo opportunities.

(What was wrong – if anything – with the White House allowing the staging of photos of the President?) – They never said it was a re-enactment, it is misleading.
3 Be complete and provide context when photographing or recording subjects. Avoid stereotyping individuals and groups. Recognize and work to avoid presenting one’s own biases in the work.
4 Treat all subjects with respect and dignity. Give special consideration to vulnerable subjects and compassion to victims of crime or tragedy. Intrude on private moments of grief only when the public has an overriding and justifiable need to see.
(What was wrong – if anything – with the photo of the father at the World Trade Center
memorial?) -
5 While photographing subjects do not intentionally contribute to, alter, or seek to alter or influence events.
6 Editing should maintain the integrity of the photographic images’ content and context. Do no manipulate images or add or alter sound in any way that can mislead viewers or misrepresent subjects.
(What was the difference between the digital removal of Allen Iverson’s tattoos and the digitalremoval of Danica Patrick’s tattoo?)
(Why was the Sports Illustrated for Kids photo illustration probably okay?)
7 Do not pat sources or subjects or reward them materially for information of participation
8 Do not accept gifts, favors, or compensation.
9 Do not intentionally sabotage the efforts of other photojournalists

Front 73

What did a 1977 study of pro football on TV find about the difference between white players and black players?

Back 73

white players: praised for good plays

black players: criticized for playing poorly

Front 74

A 1994 study of how quarterbacks were depicted in print media found what?

Back 74

Black QB's: praised for stable, uncontrollable influences

Front 75

Two years after the 1994 study, a study of NFL telecasts showed that difference in how black and white players were described?

Back 75

white players: qualities

black players: strengths, body size

Front 76

What did a study of media coverage of the 2000 Olympics find about the difference between how the success of white

Back 76

whites: succeeded for commitment

blacks: succeeded for athleticism

Front 77

What were White quarterbacks’ successes and failures contributed to according to a study in 2004?

Back 77

Composure, commitment, courage and experience

Front 78

What is the concept by which the media places people within a certain identity group based on stereotypes?

Back 78

"media stacking"

Front 79

What is the problem with “complimenting” African-Americans by referring to them as “great natural athletes?”

Back 79

Some see it as denigrating his/her work ethic, which plays into the ancient racist stereotype of the “lazy” African-American.

Front 80

What are some code words often used to describe white athletes?

Back 80

Athletically challenged, hard workers, tangible, coach-able, work ethic

Front 81

What did these media figures do to get themselves in hot water?

Rick Barry:

Back 81

showed pictures of his fellow host during an NBA Playoff Game.

Front 82

What did these media figures do to get themselves in hot water?

Howard Cosell:

Back 82

said “that little monkey really gets loose, doesn’t he?” about an African American player during a Monday Night Football game.

Front 83

What did these media figures do to get themselves in hot water?

Al Companis:

Back 83

when asked to comment on the lack of African-American owners, managers, and general managers in baseball he said “they may not have some of the necessities to be a general manager.”

Front 84

What did these media figures do to get themselves in hot water?

Jimmy "The Greek" Snyder:

Back 84

was interviewed on MLK day for his opinion on the state of race relations in America and said blacks are better athletes, and that they bread that way (slavery)

Front 85

What did these media figures do to get themselves in hot water?

Michael Irvin:

Back 85

He said that Tony Romo great grandma must have been with a black man, and that he must have some black in his genes.

Front 86

What were some differences between Jimmy the Greek’s situation and Michael Irvin’s
situation?

Back 86

The tone of the remarks.
The timing of the remarks.
Irvin’s reputation.
More outlets for the apology.
Reaction of the employer.

Front 87

What did these media figures do to get themselves in hot water?

Steve Lyons:

Back 87

said “He’s not even a practicing Jew.” Also said he was “hablaing espanol” and couldn’t find his wallet and didn’t want to sit next to Piniella from now on. Was fired from FOX.

Front 88

What did these media figures do to get themselves in hot water?

Don Imus:

Back 88

Nappy headed HOES

Front 89

What did these media figures do to get themselves in hot water?

Tony Kornheiser:

Back 89

made a comment about a Hispanic housekeeper going to pick up dry cleaning in the morning. Apologized very shortly after.

Front 90

What did these media figures do to get themselves in hot water?

Ralph Lawler and Mike Smith:

Back 90

Gonna make a movie about Haddadi and have Sasha Cohen play the part. Were suspended for one game.

Front 91

What did these media figures do to get themselves in hot water?

Gus Johnson:

Back 91

"hes got getting away from the cops speed"

Front 92

Jason Whitlock believes we can’t have constructive discussions about race because it requires what?

Back 92

A lot of thought

Front 93

Whitlock also believes that this is slightly more important than the color of a journalist’s skin when it comes to being taken seriously in discussions of race.

Back 93

History, having a body of work that people can judge your statements by.

Front 94

While the leagues actual merits are open to interpretation and debate, what ethical guideline might someone who announces Lingerie Football League games be violating?

Back 94

pandering to lurid curiosity

Front 95

What is inappropriate in doing when the whole reasoning behind the action is to impersonate that certain race?

Back 95

"black-facing"

Front 96

Works for Arizona Republic and covers high school sports

Back 96

Tom Blodgett

Front 97

Why is covering high school athletes who may run afoul of the law or school problematic?

Back 97

will always being accused of being biased towards a certain school

Front 98

In Tom Blodgetts opinion what is the hardest part about covering high school sports?

Back 98

Parents