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36 Cards in this Set
- Front
- Back
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Who was the father of the computer?
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Charles Babbage created the first computer to conduct algebraic computations and used stored memory.
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What was the first digital computer?
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Colossus, developed by the British to break German secret codes using binary code.
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Who was Paul Baran?
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He produced the plan of a computer communication network..
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What is VOIP?
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Voice over Internet Protocol, voice emailing.
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Who was Marshal McLuhan?
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Global Village, Media as extensions of human bodies, The Gutenberg Galaxy, movies.
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What did william Gibson write?
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He wrote about a nationless world isnt about involving ourselves in one anothers lives and experiences. its about electronic technology turning us into nonindividuals.
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What is a pseudo event and some examples?
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A pseudo-event is an event staged specifically to attract public attention, Boston Tea Party, The Federalist Papers.
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Who was the first president to use a press secratary?
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Andrew Jackson.
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What are the four stages in the history of PR and the major characteristics of the four stages?
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Early PR - pseudo event, Propaganda-publicity stage - publicity bureau, Early two way comm., advanced... - federal regulation of lobbying act in 1946, PRSA.
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What is Westinghouse Electrics?
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The first corporate public relations department.
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The Public Bureau?
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The first publicity company.
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What was the major thesis Ivy Lee proposed in his article?
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PR practitioners should be providers of info not purveyors of publicity.
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What is CPI?
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Opinion leaders from around the country to advise the govt. on its PR efforts and help shape public opinion.
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Edward Bernays
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two-way communication
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PRSA
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the principal professional group for today's PR pros.
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Foreign Agents Registration Act in 1938?
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required anyone who engages in political activities in the US on behalf of a foreign power to register as an agent of that power under the justice dept.
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The Federal Regulation of Lobbying Act in 1946?
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Requiring among other things, that those who deal with federal employees on behalf of private clients disclose those relationships.
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Volney B. Palmer
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Formed the first Advertising agency Boston, NY, Phili.
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What was the first full service ad agency and what services did they provide?
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N.W/ Ayer and Sons in 1869, provided ad campaign planning, ad creation, and placement in the most appropriate media.
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When was the first radio ad broadcast and where?
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1922 New York
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What is an example of brand awareness ad?
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Pepsodent yellow teeth?
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What is a unigue selling proposition and example?
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Highlight of a product that sets it apart from a competing product. Timex, Gillette.
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The Ad Council and its mission?
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To promote government programs, formed during WW2.
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The Consumer Union and its publication Consumer Report?
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founded in 1936 to protect people from manufacturers and advertisers.
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What is AIDA approach?
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to persuade consumers advertising must attract Attention, create Interest, stimulate Desire, and promote Action.
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FTC
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1914, monitoring and regulating advertising.
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What is considered false advertising?
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Lies outright, does not tell the whole truth, lies by implication using words, design etc. Wonder Bread.
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What is the main proposition of agenda setting theory, and who is well known for this theory?
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McCombs and Shaw.
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Cultural definiton of Comm.
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James Carey, symbolic process blah blah.
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What is the two step flow theory and who?
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Lazarfeld,people who consumed media content on topics with interest to them, interpreted their own values and beliefs.
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Social Construction of Reality and who?
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Peter Berger and Thomas Luckmann, argues that people who share culture also share an ongoing correspondance of meaning.
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what is cultivation analysis? and who?
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Television cultivates or constructs a reality of the world that, is possibly inacurate, becomes accepted simply because we believe its true. Gerbner.
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What are pirate radio broatcasters?
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Illegally operated stations broadcastig to british audience from offshore or foreign facilities.
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What are the double roles of VOA in history?
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Cold War.
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COmSat
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US leadership in global satellite was ensured when comsat was declared managing agent of Intelesat.
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what does the western concept mean?
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there is no completely free libertarian media system on earth, and even the most commercially driven systems include the expectation not only of public service and responsibility but also ...
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