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7 Cards in this Set
- Front
- Back
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7 Retail Trends + examples |
Customisation - Nike iD
Localisation - Customers choosing to support local brands over international. Wimpy breakfast vs Mc Donald's breakfast
Experimental retailing - Amazon eliminating cashiers to test consumer response.
Technological intervention - making things easier using technology. Eg. Tap and Go or Samsung Pay
Social Media - using Facebook for customer queriesand social listening to improve customer relations.
Experiential retailing - customer service to attract and retain customers.
Lifestyle and wellness - more people are aware of their general health and well being. Rise in the healthy lifestyle. |
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Consumer Trends - Technology |
Importance of integrated marketing. South Africans make use of all media and sporadically so.
The internet . Platform for consumers to call out a company on any wrong doing and praise them for greatness |
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Consumer Trends - Retail |
Online shopping Ecommerce |
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African Traditional Religions |
• God is sustained and creator of life. • Ancestors are involved with everyday lif of the fam/clan. • Spirit and the physical world are one • When you die you become an ancestral spirit. • believe the universe is alive. Nature key part in keeping harmony. |
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Christianity |
Baptism and Holy Communion centre of Christian rituals. Catholics have seven sacraments including confirmation marriage and the last rites of death |
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Hinduism |
Rites of passage: birth weddings cremation |
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Judaism rites of passage |
Circumcision Bar Mitzvah but mitzvah weddings |
