Mc Chap 13

Front 1

support media

Back 1

those media used to support or reinforce messages sent to target markets through other more dominant and/or more traditional media

Front 2

alternative media

Back 2

a term commonly used in advertising to describe support media.

Front 3

nonmeasured media

Back 3

a term commonly used in advertising to describe support media.

Front 4

nontraditional media

Back 4

newer media including various forms of support media such as entertainment marketing, guerilla marketing, product placements, and the like, as well as internet and interactive media such as blogs, podcasts, and more.

Front 5

out-of-home advertising

Back 5

the variety of advertising forms includingoutdoor, transit, skywriting, and other media viewed outside the home.

Front 6

aerial advertising

Back 6

a form of outdoor advertising where messages appear in the sky in the form of banners pulled by airplanes, skywrting, and on blimps.

Front 7

mobile bilboards

Back 7

an out-of-home medium in which advertisements are able to be transported to different locations (signs painted on automobiles, trailers pulling billboards, and the like)

Front 8

in-store media

Back 8

advertising and promoional media that are used inside of a retail store such as point of urchase displays, ads on shopping carts, coupon dispensers, and display boards.

Front 9

transit advertising

Back 9

advertising targeted to target audiences exposed to commercial transportation favilities, including buses, taxis, trains, elevators, trolleys, airplanes, and subways.

Front 10

inside cards

Back 10

a form of transit advertising where messages appear on cards or boards inside of veicles such as buses, subways, or trolleys.

Front 11

outside posters

Back 11

outdoor transit posters appearing on buses, taxis, trains, subways, and trolley cars

Front 12

terminal posters

Back 12

floor displays, island showcases, electronic signs, and other forms of advertisements that appear in train or subway stations, airline terminals, and the like.

Front 13

showing

Back 13

the percentage of supplicated audience exposed to an outdoor poster daily.

Front 14

promotional products marketing

Back 14

the advertising or promotional mediu or method that uses promotional products such as ad specialties, premiums, business gifts, awards, prizes, or commemoratives.

Front 15

specialty advertising

Back 15

an advertising, sales promotion, and motivational communications medium that employs useful articles of merchandise imprinted with an advertiser's name, message, or logo.

Front 16

yellow pages

Back 16

a telephone directory providing names of companies that provide specific products and/or services.

Front 17

directional medium

Back 17

advertising media that are not used to create awareness or demand for products or services but rather to inform customers as to where purchases can be made once they have devided to buy. The Yellow Pages are an example of a directional medium.

Front 18

in-flight advertising

Back 18

a variety of advertising media targeting air travelers while they are in flight.

Front 19

branded entertainment

Back 19

the combined use of an audie visual program (such as TV, radio, podcast, or videocast) an a brand to market a product or service. The purpose of a branded entertainment program is to entertain, while at the same time provide the opportunity for brands or products to be promoted.

Front 20

product placements

Back 20

a form of advertising and promotion in which products are placed in television shows and or movies to gain exposure.

Front 21

product integrations

Back 21

the act of integrating the product into television program content.