Mc Chap 11

Front 1

zipping

Back 1

fast forwarding through commercials during the playback of a program previously recorded on a VCR

Front 2

zapping

Back 2

The use of a remote control device to change channels and switch away from commercials

Front 3

television network

Back 3

The provider of news and programming to a series of affiliated local television stations

Front 4

affiliates

Back 4

Local television stations that are associated with a major network. Affiliates agree to preempt time during specidied hours for programming provided by the network and carry the advertising contained in the programs.

Front 5

up-front market

Back 5

a buying period that take place prior to the upcoming television season when the networks sell a large part of their commercial time

Front 6

scatter market

Back 6

A period for purchasing television advertising time that runs throughout the TV season.

Front 7

spot advertising

Back 7

Commercials shown on local television stations, with the negotiation and purchase of time being made directly from the individual stations.

Front 8

national spot advertising

Back 8

All nonnetwork advertising done by a national advertiser in local markets.

Front 9

local advertising

Back 9

Advertising done by companies within the limited grographic area where they do business.

Front 10

station reps

Back 10

individuals who act as sales representatives for a number of local stations and represent them in dealings with national advertisers.

Front 11

syndicated programs

Back 11

Shows sold or distributed to local stations.

Front 12

sponsorship

Back 12

When the advertiser assumes responsibility for the production and usually the content of a television program as well as the advertisng that appears within it.

Front 13

participations

Back 13

The situation where several advertisers buy commercial time or spots on network television.

Front 14

adjacencies

Back 14

Commercial spots purchased from local television stations that generally appear during the time periods adjacent to network programs.

Front 15

dayparts

Back 15

The time segments into which a day is divided by radio and television networks and stations for selling advertising time.

Front 16

cable television

Back 16

A form of television where signals are carried to households by wire rather than through the airways.

Front 17

superstations

Back 17

Independent local stations that send their signals via satellite to cable operators that, in turn, make them available to subscribers.

Front 18

interconnects

Back 18

Groups of cable systems joined together for advertising purposes.

Front 19

narrowcasting

Back 19

The reaching of a very specialized market through programming aimed at particular target audiences. Cable television networks offer excellent opportunities for narrowcasting.

Front 20

multiplexing

Back 20

An arrangement where multiple channels are transmitted by one cable network.

Front 21

direct broadcast satellite (DBS) services

Back 21

A television signal delivery signal whereby programming is beamed from satellites to special receiving dishes mounted in the home or yard.

Front 22

television households

Back 22

The number of households in a market that own a television set.

Front 23

program rating

Back 23

The percentage of TV households in an area that are tuned to a program during a specific time period.

Front 24

ratings point

Back 24

A measurement used to determine television viewing audiences in which one ratings point is the equivalent of 1 percent of all of the television households in aparticular area tuned to a specific program.

Front 25

households using television (HUT)

Back 25

The percentage of homes in a given area that are watching television during a specific time period.

Front 26

share of audience

Back 26

The percentage of households watching television in a special time period that are tuned to a specific program.

Front 27

total audience

Back 27

The number of homes vieweing any five minute part of a television program.

Front 28

Nielsen Television Index

Back 28

provides daily and weekly estimates of the size and composition of the national viewing audiences for programs aired on the broadcast and major cable networks.

Front 29

sweeps

Back 29

The times of year in which television audience measures are taken (February, May, July, and November)

Front 30

commercial ratings

Back 30

measures of the average viewership of the commercials both live and up to three days after the ads are played back on a DVR

Front 31

engagement

Back 31

the focused mental and emotional connection between a consumer, a media vehicle, and a brand's message.

Front 32

image transfer

Back 32

a radio advertising technique whereby the images of a television commercial are implanted into a radio spot.

Front 33

average quarter hour (AQH) figure

Back 33

The average number of persons listening to a particular station for at least five minutes during a 15 minute period. Used by arbitron in measuring the size of radio audiences.

Front 34

cume

Back 34

a term used for cumulative audience, which is the estimated total number of different people who listened to a radio station for a minimum of five minutes during a particular daypart.

Front 35

Average quarter hour rating (AQH RTG)

Back 35

The average quarter hour figure estimate expressed as a percentage of the population being measured. Used by arbitron in measuring the size of radio audiences.

Front 36

average quarter hour share (AQH SHR)

Back 36

The percentage of the total listening audience tuned to each station as a percentage of the total listening audience in the survey area. Used by Arbitron in measuring the size of radio audiences.

Front 37

portable people meter

Back 37

a wearable, pager0sized device that electronically tracks what consumers listen to on the radio by detecting inaudible identification codes that are embeded into the programming.