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26 Cards in this Set
- Front
- Back
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vehicles through which messages are disseminated to mass audiences
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Mass Media
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simultaneous exposure to messges from different media
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media multi-tasking
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technology assisted process by which messages are sent to large audiences
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mass communicatino
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concept that a robust exchange of ideas with none barred, yields better consensus
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marketplace of ideas
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relying on ourselves to recieve a medium
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personal dependence
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individuals can use their power of reasoning to miprove their situation and come to know great thurths by exchanging ides freely
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John Milton
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the need of mass media
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Media Dependence
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competence or knowledge about mass media
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Media leteracy
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media literacy vocabulary
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Factual Foundation
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Media leteracy at of various levels
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Media Dynamics
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imprint of media exposure
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media effects
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public dialogue of political economic and cultural issues by which we will define out future as a society requires keen leves of media leteracy
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media issues
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fundamental media literacy is the ability to see the diffence between a one on one message and a mass message
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message form
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defining content from content creater
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message vs. messenger
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thinking beyond the message and identifying the source
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motivation awereness
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between two individuals although sometimes a small group, usually face to face
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interpesonal communication
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audience of more than one all within earshot
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group communication
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technology assisted proces by which messages are sent to large faraway auiences
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mass communication
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response toa message
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feedback
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beginning in the 1920's seeking largest posible audiences.
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radio
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media's focus on narrower audience segments
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demassification
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a section of the largest mass audience, with niche interests
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sub mass audience
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seeking niche audiences as opposed to broadcasting's traditional audience- building concepts
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narrowcasting
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source of income
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revenue stream
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Advertisement
direct sales subscriptions |
Source of media income
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Founder of the Gannett newspaper chain
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Frank Gannett
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