Mc 2525 Test 2

Front 1

The word culture is often use to describe aesthetics, music, art, theatre etc. this is ___ culture.

Back 1

High Culture

Front 2

___ is a kind of culture that is not just limited to the elite of society, it is for the masses. Driven with a commercial purpose.

Back 2

pop culture

Front 3

___ culture can be ethnic, religious, divided by age or lifestyle (teenage, NASCAR)

Back 3

sub-culture

Front 4

___ are "cultural products" or artifacts produced by people in a society.

Back 4

Material Culture

Front 5

examples of material culture are:

Back 5

Architecture, tv shows, a website, a song on the radio (doesn't have to be tangible)

Front 6

what you hold to be true or false

Back 6

Beliefs

Front 7

standards of preference based on cultural beliefs

Back 7

Values

Front 8

____ is when there is a core set of beliefs that are maintained and accepted by the majority of Americans. There is a dominant culture.

Back 8

Mainstream Culture Model

Front 9

___ is the standard bearers. The criteria that the mainstream culture looks to. Historically characterized by experiences of those who are Male, Caucasian and protestant. Today: Upper middle class, highly educated, live in the cities. There is a stable set of beliefs that is prescribed to Americans and any group can participate in these values

Back 9

Referent Class

Front 10

Who are not included in the mainstream culture

Back 10

Goth community was a subculture resisting mainstream culture
Gay/Lesbian community

Front 11

these different groups are using ways to promote what they think is successful and appropriate. We see this in many ways. Religious, political what model is this?

Back 11

Cultural Conflict Model

Front 12

people who see oppression. There is no conflict, but the implicit criticism that there should be conflict. Two groups that aren't equitable anymore. The powerful are able to dominate and rule through ideas and cultural influence. The powerful are able to convince the oppressed to believe and hold the same cultural beliefs and values that they have. The heart of this model is not that there are two parties, it's that the oppressed don't even know that there could be an alternative.

Back 12

Hegemonic Model

Front 13

___ is defined as an oppressive structure in society that privileges the beliefs, practices and values of men.

Back 13

Patriarchy- from the feminist objective-

Front 14

the power to gain acceptance for a point of view because of the status of an individual.

Back 14

Legitimation

Front 15

the use of special symbols and technical jargon to communicate special authority and expertise to which others should defer.

Back 15

Mystification

Front 16

the need to recognize that the message you're producing has to go through a medium. (creates a sense of intimacy with TV especially) the use of an intimate style of communication to present your product to an audience.

Back 16

Electronic Eloquence

Front 17

used when using an individual to embody or represent an idea that is in your message.

Back 17

Personification

Front 18

talking about welfare, bring in a person on welfare to tell a story.

Back 18

Political campaigning

Front 19

when persuaders give personal reasons, refer to their own personal lifes to support their argument.

Back 19

Self-disclosure

Front 20

informal or casual language that promotes dialogue, takes away the distance that can exist between the persuader and audience

Back 20

Conversational style

Front 21

use slogans, sound bites, to get your message through. Condensed language to express your idea that will carry through

Back 21

Verbal distillation

Front 22

combo of words and images, BUT usually an event.

Back 22

Visual dramatization

Front 23

Staged events that make use of visual images to promote news coverage.

Back 23

Pseudo-events

Front 24

something that is going to draw attention

Back 24

Dramatic

Front 25

events you can set up more than once.

Back 25

Repeatable

Front 26

convenient to your media, target media can easily access in time or place.

Back 26

Convenient

Front 27

become things that we want to know about, pseudo events become events

Back 27

Commoditized

Front 28

planning of a visual images so that it appears spontaneous

Back 28

Staging

Front 29

use of software to change a photo

Back 29

Editing

Front 30

images can present an appearance of reality that is only one part of what is actually happening. Leaving out details.

Back 30

Selective representations

Front 31

when you have stock photos that are giving meaning by a company.

Back 31

Mislabeling

Front 32

refer to the persuasive events that are designed to appeal to the senses. Everything is planned, planned props, music, participants, colors, signs, products, symbols.

Back 32

Visual spectacles

Front 33

bringing together a series of ideas, examples, or events and then drawing probably conclusions from that data.

Back 33

Inductive Reasoning

Front 34

describing the number of situations that back up the conclusion they want to make. They can personalize a story, make the argument into something that's very concrete.

Back 34

Examples

Front 35

a personal statement about a given topic

Back 35

Testimony

Front 36

giving witness to what they experienced or what they saw (quotes from people)

Back 36

Lay

Front 37

often see in court of law, legal cases, police officers, psychiatrists, trained professionals with expertise

Back 37

Expert

Front 38

the persuasive affect is much greater with statistics and research. There's authority when someone presents statistics. You can test these arguments on validity and soundness.
Evaluating Evidence

Back 38

Statistics and Research

Front 39

being broadly knowledgeable & possessing expertise.

Back 39

Practical wisdom

Front 40

having good sense and moral character

Back 40

Virtue

Front 41

possessing honorable intentions towards the audience.

Back 41

Goodwill

Front 42

an audience's perception of the persuader and its dynamics.
Credibility is often linked tightly with a person's or organizations IMAGE.

Back 42

Source Credibility

Front 43

safe sources are seen by others as being trustworthy.

Back 43

Safety