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12 Cards in this Set
- Front
- Back
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single member district
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A district where voters choose one representative
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electoral college
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How we elect the president and vice president. Voters vote for electors who pleadge to vote for the right candidate.
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safe seat
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It is taken for granted that a certain candidate will win the seat.
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coattail effect
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when a person will get elected just because he is a member of the party of a person who is well liked.
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Interested money
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contributions by groups who want to influence the outcome of an election.
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soft money
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Money raised in unlimited amounts by parties to build the party. Cannot be used to elect a particular candidate
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independent expenditures
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money spent by groups who are not affiliated with a candidate to elect or defeat candidates. like abortion groups.
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news media
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newspapers, radio, television, filllm, books, recordings, computers. been called the fourth branch of the government.
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issue advertising
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commercial advertising on a position by a special interest groups. anti abortion, AARP
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Fairness doctrine
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repealed in 1987. Used to be that radio and tv would have to show both sides of controversial issues.
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selective exposure
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Individuals perceive what they want to perceive in the media.
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horse race
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a close race among candidates, and the public focuses more on who is ahead and less on the actual issues.
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