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16 Cards in this Set
- Front
- Back
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Interpersonal Communication
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Between two individuals, although sometimes a small group. Usually face-to-face.
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Group Communication
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An audience of more than one, all within earshot.
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Mass Communication
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Technology-assisted processes by which messages are sent to large, faraway audiences.
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Feedback
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Response to a message.
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Can you give examples of personal, group and mass communication?
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Personal communication is when two people are conversing in a hallway after class. Another example would be when your group gathers for lunch at the quad. An assembly would be an example of group communication. This is where (usually) one person is speaking to a large group, and everyone in this large group is able to hear what they are saying. Believe it or not, when a large group such as Microsoft gathers for one of their huge video conferences, this too is group communication because you are still conveying a message to someone personally and directly. Sending an e-mail, however, falls under the category of mass communication. Printed news papers are also mass communication because they are trying to convey a message to a large group of people but they are not expecting immediate feedback.
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Is a football cheerleader with a megaphone a mass communicator? How about someone in a video conference meeting?
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The answer is NO. They are not considered mass media because the group to which they are addressing is able to give them IMMEDIATE feedback. If a cheerleader were to, say send an invitation to the game, asking for an RSVP, then that would be mass media. Video conferencing is also direct. You can get immediate feedback.
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What was the key event that led mass media to help society deem what is and was acceptable and unacceptable?
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The key event that led mass media to help society deem what is and what acceptable and unacceptable was the Impeachment of President Clinton.
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True or false: The mass media has a huge rule when it comes to helping society identify its values.
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True. The mass media has a huge rule when it comes to helping society identify its values.
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Divisive
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It means "tending to cause disagreement."
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What American newsprint, founded in 1982, is the largest and most unifying newspaper media in the United States?
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USA Today is the largest and most unifying newspaper media in the United States.
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Demassification
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Media's focus on narrower audience segments.
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What was the first media to become demassified?
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The first media to become demassified was the radio.
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Sub-mass audience
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A section of the largest mass audience with niche interests.
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How many newspapers does USA Today have in current circulation?
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Even with newspapers becoming all the more obsolete, USA today has approximately 2.3 million prints in circulation!
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Narrowcasting
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seeking niche audiences as opposed to broadcasting's traditional audience building concept.
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Niche
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a position exactly suitable for the person occupying it
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