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52 Cards in this Set
- Front
- Back
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channels of communication to large numbers of people
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mass media
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singular form of media
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medium
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began mass production of media
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printing press
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stage of media that invents or makes functional
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novelty or development
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stage of media where inventors and investors explore practical and marketable uses
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entrepreneurial
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stage of media that is widespread adoption by consumers
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mass medium
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larger companies buying smaller companies and merging together
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conglomeration
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What were the three major networks that set the course for broadcast television?
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NBC, CBS, ABC
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Peak listening hours for radio
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6am-9am and 4pm-7pm
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Prime time for television
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7-10pm
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Examples of trickle-down effects of books to other media:
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1) movies have a genesis in books
2) authors who are interviewed on television 3) audio tapes of books |
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What are 5 roles of public relations?
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1) shapes an image
2) repairs an image 3) provides information to shareholders 4) establishes two-way communication between consumers and companies 5) lobbies lawmakers to support an industry's best interests |
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attempts to promote a company or client, often by securing favorable media publicity. promotes image but cannot always control content
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publick relations
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involves buying space or time for messages about products or services. is always controlled content.
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advertising
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In what ways is internet unique as a mass medium?
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1) On-Demand access
2) No central authority 3) Interactive 4) breaks down boundaries |
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Is advertising a mass media?
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No--it provides content for mass media
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What is the puropose of advertising?
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To establish a special identity of the products and separate themselves from competitors.
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highly interactive and collaborative; users generate and evaluate/add and edit content
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Web 2.0
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influential website that started with making a directory and had a good list of sites
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yahoo
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influential website that started off as a portal idea and had to be on it to use all of its features
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AOL
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influential website that started ms internet explorer, operating system and web browser
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microsoft
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influential website that is set up as a search engine and users determine what comes up higher on the page
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google
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philosophy of news media, particularly newspapers, serving as a watchdog over democratic government
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Media as a Fourth Estate
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Strengths of Wikipedia
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Largely updated and revised by volunteers
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Weakness of Wikipedia
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Content posted is sometimes by people with no expertise or knowledge
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may have markedthe birth of the information age and beginning of the end for the pring era
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telegraph
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blending of traditional media into a single digital format
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melding/convergence
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What did early developers of radio believe would be its primary use?
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military and comercial applications for point-to-point communication
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How was the early development of radio in the United States different from its development in other countries?
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In other countries the radio was under the care of government and military interests, and in the U.S. it was under the care of commercial.
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What was the primary economic purpose of the first commercial radio station in the U.S.?
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advertise actually selling the radio receivers
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How did radio survive the sudden popularity of television in the '50s and '60s?
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music recordings and transistors that made radios portable
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What is the attraction of radio today for advertisers?
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enables advertiser to reach smaller target audiences at costs that are much lower than those for television
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What is CNN's impact on news journalism?
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made coverage continuous and made a 24 hour news cycle
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How were HBO and WTBS pioneers in cable television?
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They were the first satellite networks
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What was the impact of the Telecommunications Act of 1996?
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Allowed regional phone companies, long-distance carriers, and cable carriers to enter one another's markets.
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What FCC mandate for television has a deadline of 2009?
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all digital transition
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What was I LOVE LUCY a revolutionary show?
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It was the first program filmed before a live studio audience.
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What cable network is often packaged with MTV to cable providers?
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VH1
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Johannes Gutenberg is credited with what innovation?
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printing press
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What was different about Samuel Johnsons' dictionaries?
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created dictionary with present day vocabulary and updated usages of words
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What are trade journals?
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have ads with products and services directed toward various occupational groups
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What was noteworthy about Noah Webster's dictionaries?
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differentiated between British and American usages of words
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What are instant books?
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topical books produced quickly after a major even occurs
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What is the lasting significance of the Zenger case in 1735?
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allowed people to say what they wanted as long as it was true and a protected opinion
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Smaller newspapers are more likely to practice....
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consensus oriented journalism
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List at least three types of content that have strong roots in magazines.
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Q & A formats, personality profiles, and list and tip formats.
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What is a unique selling proposition?
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making the product stand out from other competitors. Remember the brand name by catch phrases
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What have been the largest areas of growth for Internet advertising in recent years?
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paid search advertising and affiliate referrals
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What is product placement in advertising?
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buying spaces for particular goods to appear on a TV show, in a movie, or even a video game.
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this advertising strategy attempts to persuade consumers that using a product will maintain or elevate your social status
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snob-appeal approach
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this advertising strategy points out in exaggerated claims that everyone is using it
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bandwagon effect
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this advertising strategy associates a product with simplicity
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plain-folks pitch
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