Mass Media And You: Exam 1

Front 1

What are the characteristics of the media at their best?

Back 1

- Reflect and sustain the values and traditions of a vital deomcracy
- Engage and entertain
- Watch over society's institutions

Front 2

What are the characteristics of the media at their worst?

Back 2

- Appetite for storytelling --> exploiting or misrepresenting tragedy
- Hurtle from one event to another, losing their critical distance

Front 3

What is the function of media?

Back 3

To give us information

Front 4

What is culture?

Back 4

Symbol(s) of expression that individuals, groups, and societies use to make sense of their daily life and articulate their values

Front 5

What is mass communication?

Back 5

Process of designing cultural messages and stories and delivering them to large, diverse audiences through media channels

Front 6

What is a gatekeeper?
What's a good example of one?

Back 6

- One who controls what information we receive
- Example: editor

Front 7

What is selective exposure?

Back 7

Consumers shaping media messages to agree with their beliefs, values and interests.

Front 8

What is high culture?

Back 8

Art, music, literature, etc. that appeals to those of higher education and immense wealth

Front 9

Who was the pioneer in oral communication?

Back 9

Socrates; his methods were used in university settings and were thought to create zones of open communication

Front 10

Who was the pioneer of the Print Revolution?

Back 10

Johannes Guttenberg

Front 11

What was the first print medium to be mass marketed?

Back 11

Books

Front 12

What was the first electronic mass medium?

Back 12

Radio

Front 13

What was the big deal about the printing press?

Back 13

Led to mass printing of books, which led to:
- Lower costs of books
- More people reading
- Faster, more copies

Front 14

What did the telegraph do?

Back 14

Transmitted messages through wire

Front 15

Why was the telegraph awesome?

Back 15

- Separated communication from transportation
- Transferred info that could be bought or sold
- Easier for military and political leaders to collaborate
- Gateway drug for more technology

Front 16

What happened to the telegraph?

Back 16

Stuff got converted to electronic signals

Front 17

What is media convergence?

Back 17

Everything coming together
- TV news stations put stories on the Internet
- Internet radio
- Newspapers have Web sites

Front 18

What's the linear model of communciation?

Back 18

Sender --> Message --> Mass media channel (gatekeepers) --> Receiver

*Feedback

Front 19

Process of critiquing media and culture

Back 19

1) Description
2) Analysis
3) Interpretation
4) Evaluation
5) Engagement

Front 20

What pushed technology growth?

Back 20

Open access: when everyone had access to technology (say, telephones), people were able to come up with answering machines, modems, caller IDs, etc.

Front 21

What was the first computer? Who could use it?

Back 21

ENIAC. The government were the only ones because it was HUGE.

Front 22

Who controls the Internet?

Back 22

Nobody

Front 23

What do you know about the early Internet?

Back 23

-ARPANet--nicknamed "The Net"
- Enabled military and academic researchers to communicate through a distributed network system
- E-mail created for their communication (1971)

Front 24

Name some browsers

Back 24

- Internet Explorer
- Mozilla Firefox
- Netscape

Front 25

What's instant messaging?

Back 25

- Real-time messaging

Front 26

What kind of content will you find on blogs?

Back 26

User-generated content

Front 27

What's special about wikis?

Back 27

Anyone can contribute to them

Front 28

What does MMORP stand for? And what are some examples?

Back 28

-Massively Multiplayer Online Role Playing games
- Second Life, World of Warcraft

Front 29

Who invented the phonograph? Why was it so great?

Back 29

- Thomas Edison
- It could record AND play back sound

Front 30

What was wrong with the phonograph?

Back 30

-It used foil cylinders, which made it unmarketable.
- Solution? Wax

Front 31

What made tapes so awesome?

Back 31

- Made sound editing and multiple track mixing possible
- Led to: home dubbing, portable sound, and better recording capabilities

Front 32

What made CDs so awesome?

Back 32

- They pushed tapes away
- Digital recording
- Hit the market in '83, kicked tapes out of the music scene by 2000

Front 33

Talk about mp3s

Back 33

- Made popular by the Internet
- Napster
- People still share illegally

Front 34

What were the limitations of the telegraph?

Back 34

- Could not transmit human voices
- Could not use to contact navies, commercial boats out at sea

Front 35

Who was responsible for the first voice broadcast?

Back 35

Canadian engineer Reginald Fessenden

Front 36

What shows were popular during the Golden Age of Radio?

Back 36

- Amos 'n' Andy
- Soap operas (The Guiding Light started as a radio show in 1937)
- Professor Quiz and other trivia shows
- The Lone Ranger
- The Ed Sullivan Show
- The Green Hornet

Front 37

What are the three cultures of TV programming trends?

Back 37

- Daily news culture (1960s, became more for-profit)
- Comic culture (sketch comedy, sitcoms)
- Dramatic culture (episodic series, anthology dramas)

Front 38

What makes a TV show successful?

Back 38

- Ratings
- Degree of drama
- Ads
- Demographics

Front 39

What makes a good reality TV show?

Back 39

- Weird people
- Sex, alcohol, drama
- Competition/elimination

Front 40

What were the first movie theaters called? Why were they given such a name?

Back 40

Nickelodeons. It cost a nickel to get in.

Front 41

What are the three components of the movie industry that are under studio control?

Back 41

- Production
- Distribution
- Exhibition

Front 42

What was important about the 12-minute film "The Great Train Robbery" by Edwin S. Porter

Back 42

It was the first to use editing, intercutting of scenes and mobile cameras

Front 43

How do movies makes money?

Back 43

- Box office
- DVD/video sales
- Merchandise licensing and product placement
- Independents who hire studios for wide distribution
- PPV/On Demand