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29 Cards in this Set
- Front
- Back
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Encoding |
To convert something into a message that can be perceived by the senses |
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Message |
The physical product that the source encodes |
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Channels |
Are the ways the message travels to the receiver |
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Decoding |
To translate or interpret physical messages into a form that has meaning (ex: radio, DVD play back, telephone) |
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Feedback |
Responses of the receiver that now shape and alter the subsequent messages of the source (Can be positive, negative, immediate or delayed) |
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Noise |
Something that interferes with the delivery of the message |
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Semantic Noise |
When different people have different meanings for different words and phrases, or when the arrangement of words confuses the meaning |
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Mechanical Noise |
When there is a problem with a machine that is being used to assist communication |
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Environmental Noise |
This refers to external noise (ex: traffic, other people, finger drumming on the table) |
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Interpersonal Communication |
One, or a group of people interacting without the aid of a mechanical device (face to face communication) |
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Machine-Assisted Interpersonal Communication |
Combines characteristics of both interpersonal and mass communication. One or more people communicating by means of a mechanical device(s) with one or more receivers *Has the ability to store the message, extend the range of the message, and separates the source and receiver with time and space *The receiver may or may not be known *Relies on 1-2 channels *Receiver can be one person, persons, or a large group *Feedback can be immediate or delayed *Noise can be mechanical, environmental, or semantic |
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Mass Communications |
Process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, heterogeneous, and scattered audiences *Multi- stage encoding process *Usually uses 1-2 channels of communication *Public, requires much decoding *Feedback- emails, tweets, Facebook posts *Can have semantic, mechanical, or environmental noise |
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Media |
Channels of communication |
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Medium |
Channel of communication |
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Media Vehicle |
Single component of the mass media, such as a newspaper, radio station, TV Network, or magazine |
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Gatekeeper |
Person or group who has control over what material eventually reaches the public |
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Mass Communication Organizations are... |
1. Produced by complex and formal organizations 2. Have many gate keepers 3.Need a great deal of money to operate 4.Exist to make profit 5. Is highly competitive |
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Corporate Convergence |
Being able to deliver any service available with the growth of technology |
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Operational Convergence |
When several media properties come together in the market and band together as one single effort. (It is cheaper to do it this way) |
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Device Convergence |
Combining the function of two or three devices into one mechanism (think phones). |
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Emerging Media Trends |
1. Audience segmentation, 2. Convergence, 3. Increased audience control, 4. Multiple platforms, 5. User generated content, 6. Mobile media, 7. Social media |
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Social Media |
Online communications that use special techniques that involve participation, conversation, sharing, collaboration and linkage |
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Digital Native |
Born after 1985, people living in a digital world |
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Digital Immigrant |
Born before 1985, had to adapt to the digital world |
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Media Literacy |
Ability to understand and make productive use in one's life |
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Media Criticism |
Analysis used to assess the effects on individuals and their environment |
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Mediated Devices |
Tv, social media, radio |
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Technological Determinism |
New technology that changes society in sometimes unexpected ways |
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3 Events that Lead to Technological Determinism |
1. Gutenberg, printing press, (1500) 2. Samuel Morse, Morse code, (1840) a. Marconi- wireless radio b. Bell- telephone 3. Windows 95', microsoft |
