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10 Cards in this Set
- Front
- Back
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Which of the following is NOT a defining feature of television?
-it is an expensive business -it is universal -it is the dominant medium for entertainment -it is second only to newspapers as a medium for news |
IT IS SECOND ONLY TO NEWSPAPERS AS A MEDIUM FOR NEWS
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Though it is popular, Cable TV does not really represent competition to traditional broadcasting. (T/F)
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FALSE
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If the number of households watching a program is 100, the number of TV households is 1000, and the number of households using TV is 500, the program's rating is calculated based on:
What Equation? |
100 divided by 1000
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VHF (Very High Frequency) TV stations:
-have lower numbers than UHF stations -include channels 12 and 13 -have signals that travel further than do UHF signals -all of these |
ALL OF THESE
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Public television is supported exclusively by public funds, administered by the Corporation for Public Broadcasting. (T/F)
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FALSE
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To measure local-market TV viewing, Nielsen uses:
-peoplemeters -a combination of dairy and electronic meter techniques -diaries only -electronic meter techniques only |
A COMBINATION OF DAIRY AND ELECTRONIC METER TECHNIQUES
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If Channel 4 describes itself as part of the XYZ broadcasting network, the station is most likely:
-an independent -an affiliate -noncommercial -a network |
AN AFFILIATE
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Nielsen Media Research provides TV ratings at both the network and the local level. (T/F)
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TRUE
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The cable TV industry currently faces its stiffest competition from:
-telephone companies -satellite television -retransmission -HDTV |
Satellite Television
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Television was demonstrated to the public at the 1939 New York World's Fair. (T/F)
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TRUE
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