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9 Cards in this Set

  • Front
  • Back
cultural imperialism
one culture's dominance of another
often uninvited
Bipolar model
portrays extremes as, opposites as libertarian and authoritarian political systems
continuum model
authoritarianism=one end, libertarianism=other end, media systems=varying pts in between
change model
shows effect of mm on social variables and the effect of those variables on the media
compass model
looped model--shows juxtaposes traditional authoritarian and socila responsibility models
subsystem model
examines media in terms of originator and intended audience
Herbert Schiller's view on cultural imperialism
one-way communication: outdraw local programming
saw western cultures subsuming others
Associated Press
U.S. based--largest in world
British Based