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20 Cards in this Set
- Front
- Back
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Your environment and life experiences have a significant impact on current occurrences and decision-making...
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Sociological Imagination
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Project Kansas spent how much? how many different flavors? how many people?
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$4 million
4 flavors 200,000 people |
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Simple random sample example...
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Put students names in a hat and draw one out at a time... everyone has a "known, equal chance of being selected"
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Systematic sampling procedure example...
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Sample 10 members of class... begin with the 2nd person and every 4th person after that
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Stratified (Cluster) Sample example...
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first divide males and females then randomly select from segments
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Quota sample example
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I want 100 people with no hair...(filling a quota but you don't know who will show up)
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Herd Instinct
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Following an idea or cause because others are following it
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April 23, 1985
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New Coke Introduced
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July 11, 1985
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Coke admitted they were wrong
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What went wrong with the research for coke?
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- 1 method: product oriented
- Product symbolism - 100-years of tradition |
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What is Advertising Effectiveness?
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They want to know if you remember the ad, and know how you recall what they have to say
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Unconditioned stimulus?
Unconditioned response? Neutral stimulus? Conditioned stimulus? Conditioned response? |
- hot guy
- oohs and ahhs - brand: Coke - diet coke can - oohs and ahhs, diet coke, buy |
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How and when did we get fizzy water?
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1886 John Pemberton
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Hedonic Product
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purely pleasure producing product
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Experiments satisfy 3 conditions...
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1. Cause and Effect
2. Cause must come before effect 3. NO alternative explanations |
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If accounts receivable is not paid...
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uncollectable accounts
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Creative advertising linked to popular culture can air in...
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strategic or competitive advantage
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Demand artifacts... how do we avoid? (2)
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Giving an answer that demands for the situation... survey or ask the same question in many different ways to find trend.
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Ethnography
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observing a participant in a study
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Internal vs External validity
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- we can prove cause and effect
- we can generalize our findings |
