Marketing Vocab Chapter3

Front 1

Marketing Environment

Back 1

the actors and forces outside marketing that affect marketing management's ability to build and maintain relationships with target customers

Front 2

Microenvironment

Back 2

the actors close to the company that affect its ability to serve its customers- the company, suppliers, marketing intermediareies, customer markets, competitors, and publics

Front 3

Macroenvironment

Back 3

larger societal forces that affect the microenvironment- demographic, economic, natural, technological, political, and cultural

Front 4

Marketing Intermediaries

Back 4

firms that help the company promote, sell and distribute its goods to final buyers, they include resellers, physical distribution firms, marketing service agencies and financial intermediaries

Front 5

Public

Back 5

any group that has an actual or potential interest or impact on the organization's ability to achieve its objectives

Front 6

demography

Back 6

study of human populations in terms of size, denstity, location, age, gender, race, occupation and other statistics

Front 7

engel's laws

Back 7

differences noted by Ernst Engel in how people shift their spending across food, housing, health care, etc. as family income rises

Front 8

baby boomers

Back 8

the 78 million people born during the baby boom following World War II and lasting until the early 1960's

Front 9

cultural environment

Back 9

institutions and other forces taht affect society's basic values, perceptions, preferences, and behaviors

Front 10

economic environment

Back 10

factors that affect consumer buying power and spending patterns

Front 11

Generation X

Back 11

The 45 million people born between 1965 and 1976 in the "birth dearth" following the baby boom

Front 12

Generation Y

Back 12

The 72 million children of the baby boomers, born between 1977 and 1994

Front 13

natural environment

Back 13

natural resources that are needed as inputs by marketers or that are affected by marketing activities

Front 14

political environment

Back 14

Laws, goverment agencies, and pressure groups that influence and limit various organizations and individuals in a given society

Front 15

technological environment

Back 15

forces that create new technologies, creating new product and market opportunities