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15 Cards in this Set

  • Front
  • Back
Marketing Environment
the actors and forces outside marketing that affect marketing management's ability to build and maintain relationships with target customers
the actors close to the company that affect its ability to serve its customers- the company, suppliers, marketing intermediareies, customer markets, competitors, and publics
larger societal forces that affect the microenvironment- demographic, economic, natural, technological, political, and cultural
Marketing Intermediaries
firms that help the company promote, sell and distribute its goods to final buyers, they include resellers, physical distribution firms, marketing service agencies and financial intermediaries
any group that has an actual or potential interest or impact on the organization's ability to achieve its objectives
study of human populations in terms of size, denstity, location, age, gender, race, occupation and other statistics
engel's laws
differences noted by Ernst Engel in how people shift their spending across food, housing, health care, etc. as family income rises
baby boomers
the 78 million people born during the baby boom following World War II and lasting until the early 1960's
cultural environment
institutions and other forces taht affect society's basic values, perceptions, preferences, and behaviors
economic environment
factors that affect consumer buying power and spending patterns
Generation X
The 45 million people born between 1965 and 1976 in the "birth dearth" following the baby boom
Generation Y
The 72 million children of the baby boomers, born between 1977 and 1994
natural environment
natural resources that are needed as inputs by marketers or that are affected by marketing activities
political environment
Laws, goverment agencies, and pressure groups that influence and limit various organizations and individuals in a given society
technological environment
forces that create new technologies, creating new product and market opportunities