Marketing Unit 2 Exam

Front 1

Marketing Research

Back 1

The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.

Front 2

Primary Data (step 3)

Back 2

Facts and figures that are newly collected for a project

Front 3

Secondary Data (step 3)

Back 3

Facts and figures that have already been recorded before the project at hand.
-Should choose first; cheaper, and information is already there

Front 4

5 Step Marketing Research Approach

Back 4

1. Define the problem
2. Devleop the research plan
3. Collect relevant information
4. Develop findings
5. Take marketing actions

Front 5

Internal Secondary Data (step 3)

Back 5

Includes detailed sales breakdowns by product line, by region, by customer, and by sales representative, as well as customer inquiries and complaints.