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7 Cards in this Set
- Front
- Back
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Dual Distribution
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the use of two or more marketing channels to distribute the same products to the same target market
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Selective Distribution
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uses only some available outlets to distribute a product (good for tvs, computers, stereos)
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dual distribution
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the use of two or more marketing channels to distribute the same products to the same target market
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selective distribution
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using only some available outlets to distribute a product (tv, computer, stereo)
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pricing strategy
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an approach or a course of action designed to achieve pricing and marketing objectives
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public relations
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a broad set of communications efforts used to create and maintain favorable relationships between an organization and its stakeholders
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promotion mix
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a combination of promotional methods used to promote a specific product (advertising, personal selling, sales promotion, public relations)
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