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6 Cards in this Set
- Front
- Back
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Descriptive Research
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conducted to clairfy the characteristics of certain phenomena to solve a particular problem (How are consumers gathering info to assist in car buying?)
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Can influencers, decision-makers, etc. play more than one role?
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YES
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Marketing Decision Support System (MDSS)
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customized computer software that aids marketing managers in decision-making by helping them anticipate the effects of certain decisions
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High-Involvement Products
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tend to be visible to others, expensive, or of great importance (healthcare)
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What affects a person's selection of one of 3 types of consumer problem solving (routinized, limited, extended)?
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High-Involvement Products
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Vendor Analysis
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focuses on price, quality, delivery service, product availability, and overall reliability
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