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9 Cards in this Set
- Front
- Back
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Marketing
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The process of planning and executing the conception, pricing, promotion, and distribution of products
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Marketplace
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Place where exchanges take place
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Market
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Potential customers and consumers for a product
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Sale
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Exchange of a product for something else of value; usually cash or credit
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Marketing Concept
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The idea of fulfilling the wants and needs of a customer at a profit
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Ethics
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Guidelines for good behavior that benefits everyone in society
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Marketing Ethics
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Guidelines of behavior designed for organizations and their employees in their role as marketers
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Four Elements of Marketing
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-Planning and developing the product idea
-Deciding how to price the product -Placing the product conveniently for customers -Promoting the product |
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Four P's of Marketing
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1. Product
2. Placement 3. Price 4. Promotion (these are equally important) |
