Marketing Test #2 The Guarantees

Front 1

What is in the Product/market expansion grid? Name all in different combos

Back 1

Existing Products-Market penetration, market development

New Products- product development, diversification

Existing markets- market pentration, product devlopment

New Markets- Market development, Diversification.

Front 2

Product/market expansion grid component
A strategy for company growth by increasing sales of current products to current market segments without changing the product

Back 2

Market Penetration

Front 3

Product/market expansion grid component.
A strategy for company growth by identifying and developing new market segments for current company products

Back 3

Market development

Front 4

Product/Market Expansion grid component
A strategy for company growth by offering modified or new products to current market segments.

Back 4

Product development

Front 5

Product/market expansion grid component
A strategy for company growth through starting up or acquiring businesses outside the company's current products and markets.

Back 5

Diversification

Front 6

Chapter 2
If you want the same group of
customers to buy the same products but you want the business to grow, what type of strategy would you use?

Back 6

Market Penetration

Front 7

Chapter 2
If your marketing company wants to get a whole new group of people by making a new product what strategy would you use?
example: IPhone attracted AT&T users.
Honda makes a jet

Back 7

Diversification

Front 8

If you tweak a product a little to keep the customers coming more for growth, what strategy are you using?

Back 8

Product development

Front 9

Strarbucks added new stores in current market areas to make it easier for customers to visit. What strategy is this?

Back 9

Market Penentration

Front 10

Improvements in advertising, prices, service, menu selection, or store design. Also a Starbucks card that lets customers prepay for coffee.

Back 10

Market penetration

Front 11

Managers review new demographic markets. Perhaps new groups-such as senoirs or ethnic groups- could be encouraged to visit starbucks coffee shops for the first time or to buy more than them. What strategy is this?

Back 11

Market development

Front 12

Chapter 2
A portfolio-planning method that evaluates a company's strategic business units in terms of their market growth rate and relative market share. SBU's are classified as stars, cash cows, question marks, or dogs.

Back 12

Growth-share matrix

Front 13

Name the four SBU's in the BCG growth-share matrix....

Back 13

Star, Question mark, Cash cow, Dog.

Front 14

High-growth, high share businesses or products. They often need heavy investment to finance their rapid growth. Eventually their growth will slow down, and they will turn into cash cows. Name this SBU!..

Back 14

Stars

Front 15

Low-growth, high-share businesses or products. These established and successful SBU's need less investment to hold their market share. Thus, they product a lot of cash that the company uses to pay its bills and to support other SBU's that need investment. Name this SBU!...

Back 15

Cash Cows

Front 16

Low-share business units in high-growth markets. They require a lot of cash to hold their share, let alone increase it. Management needs to think hard about which of these it should try to build into stars and which should be phased out.

Back 16

Question Marks

Front 17

A company's current SBU's are what types of shapes in this BCG growth-share matrix?

Back 17

Circles

Front 18

Circles size represent ____

Back 18

SBU dollar sales

Front 19

A BCC growth-share matrix is in pretty good shape if it has 2 circles in star, 2 in cash cow (pretty big size) 3 small in question mark and 3 small in dog?

Back 19

True

Front 20

What are the problems with the matrix approaches?

Back 20

Difficult, time consuming, and costly to implement. Also doesn't plan for future really.

Front 21

An overall evaluation of the company's Strengths, Weaknesses, Opportunities, and Threats. (remember the homework i did)

Back 21

SWOT analysis

Front 22

Internal capabilities, resources, and positive situational forces that may help the company to serve its customers and achieve its objectives. Which part of SWOT am I describing?

Back 22

Strengths

Front 23

Internal limitations and negative situational factors that may interfere with the company's performance. Which part of SWOT am I describing?

Back 23

Weaknesses

Front 24

Favorable factors or trends in the external environment that the company may be able to exploit to its advantage. Which part of SWOT am i describing?

Back 24

Opportunities

Front 25

Unfavorable external factors or trends that may present challenges to performance. Which part of SWOT am i describing?

Back 25

Threats

Front 26

Why use swot?

Back 26

The company must analyze its markets and marketing environment to find attractive opportunities and identify environmental threats.

Front 27

S
M
A
R
T

Back 27

Specific
Measurable
Assignable
Realistic
Time Related

Front 28

smart
Establish indicators of progress

Back 28

Measurable

Front 29

smart
assign to someone for completion

Back 29

Assignable

Front 30

smart
Achieve within time and resources

Back 30

Realistic

Front 31

smart
End dates or duration

Back 31

Time Related

Front 32

Chapter 3
What are the six microevnironments

Back 32

Company
Suppliers
Intermediaries
Customers
Competitors
Public

Front 33

Chapter 3
What are the six macroenvironments?

Back 33

Demographic forces
Economic forces
Natural forces
Technological forces
Political
Cultural forces

Front 34

in microenvironment who are the suppliers and why they important to marketing?

Back 34

Part of a delivery system-
quality quantity price, and timely

Front 35

in microenvironment who are the intermediaries and why are they important to marketing

Back 35

Part of the delivery system. They help to promote, sell, and distribute goods.

Front 36

In microenvironment who are the types of customers

Back 36

resellers
business
government
international

Front 37

In microenvironment who is the public

Back 37

Any group that has actual or potential impact on company .
Financial, media, general, internal, government

Front 38

Human population, size, density, location, age, race, gender-
what am i describing in the macroenvironment?

Back 38

Demographics

Front 39

who maintains a cautious economic outlook? which generation?

Back 39

Generation X

Front 40

What are the 5 steps in the buying decision?

Back 40

Needs Recognition
Information Search
Evaluation of Alternatives
Purchase Decision
Post purchase Behavior

Front 41

The first stage of the buyer decision process, in which the consumer recognizes a problem or need

Back 41

Need recognition

Front 42

The stage of the buyer decision process in which the consumer is aroused to search for more information;the consumer may simply have heighteneed attention or may go into active information search

Back 42

Information Search

Front 43

The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.

Back 43

Alternative evaluation

Front 44

The buyer's decision about which brand to purchase

Back 44

Purchase decision

Front 45

The stage of the buyer decision process in which the consumers take further action after purchase, based on their satisfaction or dissatisfaction

Back 45

Post purchase behavior

Front 46

buyer discomfort caused by post purchase conflict

Back 46

Cognitive dissonance

Front 47

What are the three types of buying decision behavior?

Back 47

Complex Buying Behavoir
Dissoanance-reducing buying behavior
Habitual Buying behavior
Variety seeking buying behavior

Front 48

5 steps in adoption

Back 48

Awareness
Interest
Evaluation
Trial
Adoption

Front 49

Adopter type of people

Back 49

Inovators
early adopters (cool kids)
early majority
Late majority
laggards

Front 50

Five product characteristics influence the adoption rate

Back 50

Relative advantage
Compatibility
Complexity
Divisibility
Communicability