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13 Cards in this Set
- Front
- Back
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Consumer demands |
Demands made by the market encouraging products to be designed |
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Social expectations |
Features the market would expect for example is it environmently friendly |
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Niche marketing |
Targeting the product to a very small section of the market |
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Branding |
The image that the product reflects |
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New products |
Introduction of new products with improvised features |
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Market segments |
Smaller groups with similar interests |
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Marketing mix |
The 4 P's Product Place Price Promotion |
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Needs |
Important products or features that the market needs |
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Wants |
Products or features that the market wants as a luxury |
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Technology push |
Advances in thecnology push the product development forward |
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Market pull |
Customer demands pull the product into the market |
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Consumerism |
Products become for affordable and accessible |
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Impact of decisions |
As products become more disposable, how does this impact the environment |
