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43 Cards in this Set
- Front
- Back
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management (noun) |
- the activity of running and controlling a business or similar organization. | a career in management. |
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announcement vs Advertising |
- As nouns the difference between announcement and advertisement. is that announcement is an act of announcing, or giving notice while advertisement is (marketing) a commercial solicitation designed to sell some commodity, service or similar. |
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Advertising n |
Is defined as the action of calling something to the attention of the public especially by paid announcements. |
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Out of your budget |
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Regional Publications |
- Regional publication means publication in a newspaper of general circulation in each geographical area of the state which has a sufficient number of affected resident. |
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Commercial vs advertising |
An advertisement is a message paid for by a company and delivered through a mass medium to a target audience. Commercials are examples of ads that run specifically on broadcast media like television and radio. |
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Sales promotion |
Includes coupons, buy one get one free, product samples |
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Customer vs Consumer |
Back (Definition) |
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bonus n |
- an extra amount of money that is added to a payment, especially to somebody’s wages or salary as a reward. - a £100 Christmas bonus. |
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patron |
- a person who uses a particular shop, restaurant, etc. | Patrons are requested not to smoke. زبون |
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business establishment |
مؤسسة تجارية |
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purchase (verb) |
- to buy something | to purchase an item/a product. | fill out an online form for further information or to make a purchase. |
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Response Rate |
Response rate is a measurement of the amount of people who respond to a certain call-to-action. When marketers want to solicit جذب a response from consumers, they will distribute an offer to the consumers. The consumers who respond to the offer are calculated into this metric.
measurement noun | the act or the process of finding the size, quantity or degree of something. |
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Call to Action (CTA) |
- A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take. - Calls to action can be as direct, such as a button that says "Buy Now," or a softer CTA such as "Read More." - Through practices such as A/B testing, marketers can learn which CTAs are most effective in getting the audience to do a specific action. |
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track verb |
- to find somebody/something by following the marks, signs, information, etc., that they have left behind them. - to follow the progress or development of somebody/something. | Direct marketing requires data that can be tracked and measured. |
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Target audience |
- In simplest terms, a target audience refers to the group of people that are most likely to be interested in your product or offer. |
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leverage verb |
- leverage something to get as much advantage or profit as possible from something that you have. | The company needs to leverage its resources. | This system will help you to leverage your time so that you get more done. تدفع / ترفع |
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Won’t break the bank |
used for saying that something does not cost very much money. One night out won't break the bank. |
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Implement (v) |
- implement something to make something that has been officially decided start to happen or be used. - SYNONYM carry out | to implement changes/decisions/policies/reforms. | A new work programme for young people will be implemented. |
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incentive noun |
- incentive (for/to somebody/something) (to do something) something that encourages you to do something. | There is no incentive for people to save fuel.
- a payment or concession (= a reduction in the amount of money that has to be paid) that encourages somebody to do something | tax incentives to encourage savings. حافز |
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outlet noun |
- a shop or an organization that sells goods made by a particular company or of a particular type. | The business has 34 retail outlets in this state alone. - a shop that sells goods of a particular make at reduced prices. | the Nike outlet in the outlet mall. - outlet (for something) a way of expressing or making good use of strong feelings, ideas or energy. | She needed to find an outlet for her many talents and interests. منفذ |
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Media outlets |
media outlet (plural media outlets) (media) A publication or broadcast program that provides news and feature stories to the public through various distribution channels. Media outlets include newspapers, magazines, radio, television, and web sites. |
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Crafted press |
الصحافة | well crafted press releases and sent to various publications. |
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publication noun |
- the act of printing a book, a magazine, etc. and making it available to the public; a book, a magazine, etc. that has been published. | specialist publications. |
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press noun |
- (often the Press) - [singular + singular or plural verb] newspapers and magazines | the local/national/foreign press. | the popular/tabloid press (= newspapers with a lot of pictures and stories about famous people). | the music/sporting press (= newspapers and magazines about music/sport). صحافة |
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sponsorship noun |
- [uncountable, countable] financial support from a sponsor - a $50 million sponsorship deal. | in sponsorship The project needs to raise £8 million in sponsorship. Raise = يجمع |
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financially adverb |
- in a way that is connected with money and finance. | She is still financially dependent on her parents. | Financially, I'm much better off than before. ماليا |
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exhibition noun |
- the act of showing something, for example works of art, to the public. | an art exhibition. |
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Trade shows |
معارض تجارية |
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biannual adjective annual adjective |
- happening twice a year | a biannual meeting - happening or done once every year | an annual meeting/event/report/conference |
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Trade show convention |
اتفاقية |
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vendor noun |
- a person who sells things, for example food or newspapers, usually outside on the street. | Jewelry, leather and clothes are offered by street vendors at every corner. - (formal) a company that sells a particular product. | software vendors |
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showcase noun |
- an event that presents somebody’s abilities or the good qualities of something in an attractive way. | The festival was a showcase for young musicians. - a box with a glass top or sides that is used for showing objects in a shop, museum, etc. |
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chamber of commerce |
الغرفة التجارية |
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oriented combining form |
directed towards something or made or adapted for a particular purpose long-term oriented organizations المنظمات الموجهه على المدى الطويل |
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Presentation folder |
Back (Definition) |
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Flyers |
Back (Definition) |
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Brochures |
Back (Definition) |
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Point - of - sales merchandising |
Merchandise that sits where the sale is taking place. |
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register noun |
an official list or record of names, items, etc.; a book that contains such a list The bride and groom signed the register. Could you sign the hotel register please, sir? |
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Lead generation |
What Is Lead Generation? Any person who has an interest in a company’s product or service is considered a lead. Not anyone and everyone is a lead, as people have different preferences and needs. Many businesses make the mistake of marketing to everyone when they should focus on people who are interested in what the company has to offer.
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Marketing collateral |
Marketing collateral is any media material used to promote a company's products or services. This includes everything from print materials like posters and flyers to digital content like catalogs and e-magazines. Anything you can use to communicate your company's brand message is considered marketing collateral. |
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7ps vs communication mix |
On one hand, the Marketing Mix is used to shape brand strategies through factors unique to each business (the 7 Ps – product, price, promotion, place, physical evidence, people and process). On the other hand, the Communications Mix defines the ways you communicate with your customers, i.e. the tools you use. |
