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24 Cards in this Set
- Front
- Back
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Consumer buyer behavior
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The buying behavior of final consumers-individuals and households who buy goods and services for personal consumption.
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Consumer market
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All the individuals and house holds who buy or acquire goods and services for personal consumption.
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Culture
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The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.
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subculture
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A group of people with shared value systems based on common life experiences and situations.
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Social Classes
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Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.
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Group
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Two or more people who interact to accomplish individual or mutual goals.
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Opinion leader
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Person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
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lifestyle
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A person’s pattern of living as expressed in his or her activities, interests, and opinions.
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personality
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The unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment
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Motive (drive)
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A need that is sufficiently pressing to direct the person to seek satisfaction of the need.
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Perception
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The process by which people select, organize, and interpret information to form a meaningful picture of the world.
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Belife attitude
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A descriptive thought that a person holds about something
A person’s consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea |
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Complex buying
Behavior- |
Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands.
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Dissonance-reducing
Buying behavior- |
Consumer buying behavior in situations characterized by high involvement but few perceived differences among brands.
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Habitual buying
Behavior- |
Consumer buying behavior in situations characterized by low consumer involvement and few significant perceived brand differences
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Variety-seeking
Buying behavior |
Consumer buying behavior in situations characterized by low consumer involvement by significant perceived brand differences
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Need recognition
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The first stage of the buyer decision process, in which the consumer recognizes a problem or need
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Information search
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The stage of the buyer decision process in which the consumer is aroused to search for more information, the consumer may simply have heightened attention or may go into active information search
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Alternative
Evaluation |
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set
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Purchase decision
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The buyer’s decision about which brand to purchase
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Postpurchase
Behavior |
The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction
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Cognitive
Dissonance |
Buyer discomfort caused by postpurchase conflict
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New product
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a good, service, or idea that is perceived by some potential customers as new.
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Adoption process
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The mental process through which an individual passes from first hearing about and innovation to final adoption
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