Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
11 Cards in this Set
- Front
- Back
|
Industries that fuel the development of or participate significantly in electronic commerce and the Internet, develop and market computer hardware and software, and develop or provide any of the growing array of telecommunications services.
|
New Economy
|
|
|
1. Syndication of Information (originator, syndicator, distributor)
2. Increasing returns to scale of network products 3. Ability to efficiently personalize and customize market offerings 4. Ability to disintermediate distribution 5. Global Reach 6. Round-the-clock Access 7. Possibility of instantaneous delivery |
Attractive Elements of New-Economy Technologies (7)
|
|
|
1. Depends on who and what
2. There are few barriers of entry and many Internet strategies are easily imitated 3. Privacy and security issues make customers drive away 4. Versioning can help sell the same product to very different people on different views of the product |
Opportunities and risks of new-economy technologies (4)
|
|
|
1. Customer insight
2. Product Promotion and Brand Building 3. Conducting Transactions 4. Delivering Digital Products 5. Customer Service and Support 6. Product Return and Disposal 7. Developing Applications |
6-stage consumer experience process
|
|
|
1. Pollsters and marketing researchers turn to the internet to conduct marketing research.
|
How does new-economy technologies affect applications for customer insight?
|
|
|
2. Search (Paid Inclusion Model & Search Engine Optimization)
3. Email Marketing (Newsletters, Opt-in E-mail, Viral E-Mail) 4. Blogs 5. Promotional Sites 6. Banner Advertising (Rich Media, Cliffhangers, Superstitials, Streaming Audio, vFlash, Click-Stream) |
New-Economy Applications for product promotion and brand building (5)
|
|
|
1. Inventory Control
2. Prepare warehouse and shipping documents 3. Bill the customer 4. Dynamic Pricing 5. Making it easy to pay |
New Economy Applications for Conducting Transactions (5)
|
|
|
1. Building Communities (Bulletin Boards & Chat Rooms)
2. FAQ 3. Customer Service 4. Coproduction |
New Economy Applications for Customer Service and Support (4)
|
|
|
1. RSS
2. Tagging 3. Wikis |
What's new on New-Economy (3)
|
|
|
1. Can We Digitize any or all of the necessary flows at each stage in the consumer experience process?
2. Can we do so first, and/or in a proprietary way? 3. How valuable and how time-critical are what kinds of informations to the recipient? 4. Can New-Economy Tools reach and build relationships with customers in the target market? 5. Are New-Economy tools measurably effective and efficient compared to other solutions? |
Critical Questions to Employ New-Economy Tools (5)
|
|
|
1. Jewelry
2. Checks 3. Telecom 4. hotels 5. Real estate brokerage 6. Software |
What industries will be nest to get the dot-com treatment?
|
