Marketing Second Test

Front 1

behavior

Back 1

doing components of attitude
-consumers intend to do something

Front 2

attitude

Back 2

learning predisposition to respond favorably or unfavorably to a situation

Front 3

observational learning

Back 3

learning that occurs when people watch the actions of others and note what happens to them as a result

Front 4

cognitive learning theory

Back 4

stresses the importance of internal mental processing as problem solves who use information around them to solve problems

Front 5

operant conditioning

Back 5

learning that occurs as the result of rewards or punishments

Front 6

behavioral learning techniques

Back 6

theories of learning that focus on how consumer behavior is changed by external events

Front 7

learning

Back 7

change in behavior caused by acquired information or experience

Front 8

hierarchy of needs

Back 8

an approach that categorizes motives according to the five levels of importance.
-basic needs at bottom higher needs at top

Front 9

motivation

Back 9

internal state that drives us to satisfy needs by activities goal oriented behavior

Front 10

interpretation

Back 10

process of assigning meaning to a stimulus based on prior associations a person has with it

Front 11

attention

Back 11

extent to which a persons mental processing to a particular stimulus

Front 12

subliminal advertising

Back 12

hidden messages in markers communication

Front 13

exposure

Back 13

extent to which a stimulus is capable of being registered by a persons sensory receptors

Front 14

perception

Back 14

process by which people select, organize, and interpret information from the outside world

Front 15

cognitive dissonance

Back 15

the entity or regret a consumer may feel after choosing among several similar attractive choices

Front 16

consumer satisfaction

Back 16

the overall feelings a person has about a product after purchasing it

Front 17

brand loyalty

Back 17

when a customer repeatedly buys a product

Front 18

heuristics

Back 18

a mental rule of thumb that leads to a speedy decision by simplifying the process

Front 19

evaluative criteria

Back 19

dimensions consumers use to compare competing product alternatives

Front 20

behavioral targeting

Back 20

marketers deliver advertisements for a products a consumer is looking for by watching what the consumer does online

Front 21

comparison shopping agents

Back 21

web applications that help online shoppers find what they are looking for at the lowest price and provide customer reviews

Front 22

sponsored search ads

Back 22

paid ads that appear at the top or beside internet search engine results

Front 23

search engine marketing

Back 23

search engine marketing strategy in which marketers pay for ads or better positioning

Front 24

search engine optimization

Back 24

a systematic process of ensuring that your firm comes up or near the top of the list of typical search phrases relative to your business

Front 25

search marketing

Back 25

marketing strategies that involve the use of a search engine

Front 26

information search

Back 26

process whereby a consumer searches for appropriate information to make a reasonable decision

Front 27

problem recognition

Back 27

process that occurs whenever the consumer sees a significant difference between his current state of affairs and some desired or ideal state

Front 28

involvement

Back 28

relative importance of perceived consequences of the purchase to a consumer.

Front 29

perceived risk

Back 29

belief that choice of a product has potentially negative consequences, whether its financial, physical or social

Front 30

consumer behavior

Back 30

the process when individuals or groups select and dispose of goods to satisfy their desires

Front 31

cognition

Back 31

knowing components of attitude

Front 32

personality

Back 32

set of unique psychological characteristics that influence the way a person responds to situations in the environment

Front 33

self concept

Back 33

-individuals self image
-composed of beliefs, observations and feeelings

Front 34

family life cycle

Back 34

characterizing consumers within a family structure on the basis of different stages through which people pass as they grow older

Front 35

life style

Back 35

patterns of living that determine how people choose to spend their time, money and energy

Front 36

psychographics

Back 36

use of psychological sociological factors to construct market segment

Front 37

AIO's

Back 37

measures of consumer activities interests and opinions used to place consumers into dimensions

Front 38

sensory marketing

Back 38

marketing techniques that link distinct sensory experiences such as a unique fragrance with a product or service

Front 39

time poverty

Back 39

consumers belief that they are more pressed for time than ever before

Front 40

culture

Back 40

values, beliefs, and tastes a group of people value

Front 41

subculture

Back 41

group within a society whose members share a distinctive set of beliefs, characteristics or common experience

Front 42

microculture

Back 42

group of consumers who identify with a specific activity or art form

Front 43

consumerism

Back 43

a social movement that attempts to protect consumers from harmful business practices.

Front 44

environmentalism

Back 44

a broad philosophy and social movement that seeks conservation and improvement of the natural environment

Front 45

green marketing

Back 45

strategy that supports environmental stewardship

Front 46

social class

Back 46

overall rank of people within a society according to the value assigned to factors such as family background, education and income

Front 47

status symbols

Back 47

visible markets that provide a way for people the flaunt their membership in higher social classes

Front 48

reference group

Back 48

an actual or imaginary individual or group that has a significant effect on an individuals behavior

Front 49

opinion leader

Back 49

a person who is frequently able to influence others attitudes or behaviors by virtue of his active interest in one of more product catagories

Front 50

gender roles

Back 50

society expectations regarding the appropriate attitude, behaviors, and appearance for men and women