Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
20 Cards in this Set
- Front
- Back
|
What are the categories research design is classified in?
|
exploratory, descriptive, and causal
|
|
|
a set of advanced decisions that makes up the master plan specifying the methods and procedures for collecting and analyzing the needed information.
|
research design
|
|
|
the choice of research design dpends largely on what three objectives of the research?
|
to gain background info and to develop hypotheses, to measure the state of a variable of interest ( level of brand loyalty) or to test hypotheses that specify the relationships between two or more variables (level of advertising and brand loyalty)
|
|
|
the less we know, the more likely it is that we should use
|
exploratory research.
|
|
|
is most commonly unstructured, informal research that is under taken to gain background information about the general nature of the research problem.
|
exploratory research
|
|
|
to gain background information, to define, terms, to clarify problems and hypotheses, to establish research priorities.
|
research objective for exploratory research
|
|
|
What situations is exploratory research used?
|
to gain background info, to define terms, to clarify problems and hypotheses, and to establish research priorities
|
|
|
exploratory research can also be beneficial in the formulation of ---------, which are statements taken for true for the purpose of argument or investigation.
|
hypotheses
|
|
|
a type of exploratory research
|
focus groups
|
|
|
when clients want to know if they change x what happens to y, we know the appropriate research design is
|
causal research
|
|
|
causal research uses
|
experimental design
|
|
|
can help a firm prioritize research topics in order of importance
|
exploratory research
|
|
|
the process of searching for and interpreting existing information relevant to research objectives. Often the "core" of exploratory research
|
secondary data analysis
|
|
|
refers to a review of available information about former situations that have some similarities to the present research problem. used in exploratory research
|
case analysis
|
|
|
a popular method of conducting exploratory research is through --------- ------- which are small groups of people brought together and guided by a moderator through an unstructured, spontaneous discussion of the purpose of gaining information relevant to the research problem.
|
focus groups
|
|
|
focus groups have been popular for a number of years. they represent ----- to ----- of total money spend on qualitative data.
|
85% to 90%
|
|
|
involves collecting, analyzing, and interpreting data by observing what people do and say.
|
qualitative research
|
|
|
qualitative data can be ------- but only after a translation process has been taken
|
quantified
|
|
|
defined as probing questions posed one on one to a subject by a trained interviewer so as to gain ideas as to what the respondent is thinking or why they behave in a chertain way.
|
depth interviews
|
|
|
borrowed from anthropology and defined as a detailed, descriptive study of a group and its behavior, characteristics, culture, etc.
|
ethnographic research
|
