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5 Cards in this Set
- Front
- Back
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What are the uses of marketing research?
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identifying market opportunities and problems. Generate, refine, and evaluate potential marketing actions. monitor marketing performance and improve marketing as a process.
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recognition of Problems can arise through recognition of a failure to meet an ------ and other from a recognition of an ---------
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objective, opportunity
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ex. of symptom.
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customer satisfaction has fallen 10%. teenagers will increase dramatically in the next ten years. this may be symptomatic of an opportunity to create new drugs for teen problems
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symptoms may be ----- but still bring about opportunities; teens may shink in the next 10 years. should companies develop new drugs for growing aging or baby boomers?
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negative
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become the basis for the marketing researcher's work
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research objectives
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