Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
22 Cards in this Set
- Front
- Back
|
information collected for the specfic problem at hand
|
primary data
|
|
|
information readily available because they were prevouisly collected for other purposes
|
secondary data
|
|
|
factors for evaluationf the usefulness of secondary data
|
methodology of data collection
accuracy currency objective nature dependability |
|
|
secondary data can be either
|
internal or external
|
|
|
internal secondary data can be
|
ready to use or requires further processing
|
|
|
external secondary data can be
|
published materials, cmputerized databases
syndicated services |
|
|
database marketing
|
integrates sales and purchase behavior with customer demogrpahic and psychographic information in a computerized system
|
|
|
integrates sales and purchase behavior with customer demogrpahic and psychographic information in a computerized system
|
database marketing
|
|
|
facilitate targeted marketing to individual consumers
|
customer relationship management systems and database marketing
|
|
|
examples of general business data
|
guides, directories, indices, and non government statistical sources
|
|
|
information available in cmoputer readable form
|
computerized databases
|
|
|
types fo computerized databases
|
internet databases (internet)
online databases offline databases (cds) |
|
|
market research cmpanies that collected data taht has known commerical value and sell the data to their clients
|
syndicated services
|
|
|
syndicated services
|
market research cmpanies that collected data taht has known commerical value and sell the data to their clients
|
|
|
what types of data does syndicated services offer? is it general or customized
|
two types of data are household/consumer and institutional
data collection process is general but can be customised |
|
|
surveys
|
generally measure psychographic/lifestyles, advertising evaluation, and general surverys or purchase/consumption behavior
|
|
|
purchase panels
|
respondents keep a written or electronic diary of their purchases of one or more products
|
|
|
respondents keep a written or electronic diary of their purchases of one or more products
|
purchase panels
|
|
|
media panels
|
paper or electronic dairies record the TV viewing or internet usage behavior of respondents
|
|
|
paper or electronic dairies record the TV viewing or internet usage behavior of respondents
|
media panels
|
|
|
scanner data
|
volume tracking, scanner panels to monitor hosuehold purchases and scnaner panels with cable TB to conduction promotion experiements
|
|
|
types of household sydicated sources
|
surveys
purhcase panels media panels scanner data |
