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54 Cards in this Set

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A question that screens out respondents because they should not answer a subsequent question is called a(n) ______ question.
filter
A question that is used to determine which subsequent questions will be asked is called a(n) ______ question.
pivot
A space-saving device on an Internet survey that reveals alternatives as they are needed is called a(n) ______ .
drop-down box.
In an Internet survey, when a small outlined box appears on the screen to indicate what the respondent should do at that point is called a(n) ______ .
push button
When a respondent selects "one-way" as the type of plane flight he is requesting from expedia.com, this is an example of a(n) ______ .
radio button
When a box suddenly appears on an Internet screen to tell the respondent what to do next, it is called a(n) ______ box.
pop-up box
A small graphic box next to an answer on an Internet survey that the respondent clicks on to choose that answer is called a(n) ______ box.
check
"Can you name five brands of athletic shoes?" is an example of what type of question?
Open-ended
"What do you like most about shopping at The Galleria?" is an example of what type of question?
Open-ended
"Do you own a pager? _____ Yes _____ No" is an example of what type of question?
Simple dichotomy
All of the following are examples of fixed-alternative questions:
simple dichotomy

semantic differential

constant sum
"Have you flown on a commercial airline in the past six months? Yes No" is an example of what type of question?
Fixed-alternative
"Should Freddie's Market keep its excellent fresh meat department?" is an example of what type of question?
Making assumptions
"Do you rent or own your place of residence? _____ Rent _____ Own" is an example of a(n) _____ question.
filter
Which of the following is a possible communication medium to use for data collection?
Phone

Mail

Personal interview
Another name for a judgment sample is a(n) ______ sample.
purposive
When respondents recommend other people "who are like them" for a focus group, this is a(n) ______ technique.
snowball
Rolling the dice to select a sample is a type of ______ technique.
simple random
When two or more sampling techniques are combined, this is called a(n) ______ sample.
multistage
When a respondent gives his permission to a Web site to send him surveys, we say that the respondent has:
opted in.
When a professor includes all of the students in his course in a study, this is an example of a(n) ______ sample.
census
When a researcher uses the membership list of the local Chamber of Commerce to select a sample, the membership list is called the:
sampling frame.
When a professor uses the students in his marketing research class for a study, this is an example of a(n) ______ sample.
convenience
When a researcher stops students in a college student union for personal interviews, this is an example of a(n) ______ sample.
convenience
When a local TV station stops people who are in a shopping mall for an interview, this is an example of a(n) _____ sample.
convenience
When a researcher selects a test market city based on his "gut feeling," this is an example of a(n) ______ sample.
judgment
When a researcher selects customers who he feels are good ones to use for a sales forecast, this is an example of a(n) ______ sample.
judgment
When a researcher instructs mall-intercept interviewers to select a specific number of owners of Ford Explorers, Ford Escorts, and Ford Thunderbirds for a study, this is an example of a(n) ______ sample.
quota
When a researcher uses a table of random numbers to select a sample, this is called ______ sampling.
simple random
If a researcher wants to select 25 customers from a sampling frame of 125 customers using a systematic sampling technique, the researcher should select every ______ name on the list.
125 / 25 = every 5th
The degree to which an instrument produces the same results when measured over time is called the ______ of the instrument.
reliability
When a respondent is asked: "On the average, how many times a month do you go to a local shopping mall?" and is asked to answer as never, sometimes, or very often, this is an example of a(n) ______ scale.
category
What type of scale is the following:
Not Important 1 2 3 4 5 Very Important
numerical
When an instrument measures what it is supposed to measure, we say that it has:
validity.
What type of scale is the following?

Distribute 10 points among the following in terms of how important each of them is to you in your choice of an airline.
_____ On-time performance _____ Ticket price
_____ Non-stop flights
constant sum
The ability of an instrument to distinguish the amount of the concept between individuals is known as the _____ of the instrument.
sensitivity
When a researcher says: "Measure intention-to-buy in the following manner...", this is an example of a(n):
operational definition.
Voting District 213 is an example of a(n) ______ scale.
nominal
Coding the amount of education as "Completed high school/Did not complete high school" is an example of a(n) ______ scale.
nominal
In a research study, coding a high school diploma as 1 = Yes and 2 = No is an example of a(n) _____ scale.
nominal
When respondents rank a list of local movie theaters according to their preference, this is an example of a(n) ______ scale.
ordinal
What type of scale is the following in a respondent's rating of UPS's package delivery performance?

+3
+2
+1
On-time delivery
-1
-2
-3
Stapel
When respondents are asked how strongly they agree or disagree with a series of attitude statements toward a brand's image, this is an example of a(n) _____ scale.
nominal
A multi-item scale that is used to measure a concept is called:
an index.
"Sammy Sosa of the Chicago Cubs baseball team is number 21" is an example of a(n) ______ scale.
nominal
The standard format for reporting the relationship between several variables is called a(n):
correlation matrix.
The straight-line relationship between two variables if known as the linear ______ .
bivariate regression.
A researcher who is trying to predict a dependent variable from several independent variables should use:
multiple regression.
What is an ANOVA analysis?
Analysis involving the investigation of the side effects of 1 treatment variable on an interval-sealed dependent variable; a hypothesis-testing technique to determine whether statistically significant differences on means occur among 3 or more groups.
What is a t-test analysis?
A hypothesis-testing technique to determine whether statistically significant differences on means occur among 2 groups.
Correlation Buzz Words:
is there any relationship, what is the nature of the relationship, i think there is a relationshhip between
Regression Buzz Words:
impact, lead to, cause
Oneway ANOVA Buzz Words:
it uses more than 2 variables
T-test Buzz Words:
it uses only 2 variables