Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
54 Cards in this Set
- Front
- Back
A question that screens out respondents because they should not answer a subsequent question is called a(n) ______ question.
|
filter
|
|
A question that is used to determine which subsequent questions will be asked is called a(n) ______ question.
|
pivot
|
|
A space-saving device on an Internet survey that reveals alternatives as they are needed is called a(n) ______ .
|
drop-down box.
|
|
In an Internet survey, when a small outlined box appears on the screen to indicate what the respondent should do at that point is called a(n) ______ .
|
push button
|
|
When a respondent selects "one-way" as the type of plane flight he is requesting from expedia.com, this is an example of a(n) ______ .
|
radio button
|
|
When a box suddenly appears on an Internet screen to tell the respondent what to do next, it is called a(n) ______ box.
|
pop-up box
|
|
A small graphic box next to an answer on an Internet survey that the respondent clicks on to choose that answer is called a(n) ______ box.
|
check
|
|
"Can you name five brands of athletic shoes?" is an example of what type of question?
|
Open-ended
|
|
"What do you like most about shopping at The Galleria?" is an example of what type of question?
|
Open-ended
|
|
"Do you own a pager? _____ Yes _____ No" is an example of what type of question?
|
Simple dichotomy
|
|
All of the following are examples of fixed-alternative questions:
|
simple dichotomy
semantic differential constant sum |
|
"Have you flown on a commercial airline in the past six months? Yes No" is an example of what type of question?
|
Fixed-alternative
|
|
"Should Freddie's Market keep its excellent fresh meat department?" is an example of what type of question?
|
Making assumptions
|
|
"Do you rent or own your place of residence? _____ Rent _____ Own" is an example of a(n) _____ question.
|
filter
|
|
Which of the following is a possible communication medium to use for data collection?
|
Phone
Personal interview |
|
Another name for a judgment sample is a(n) ______ sample.
|
purposive
|
|
When respondents recommend other people "who are like them" for a focus group, this is a(n) ______ technique.
|
snowball
|
|
Rolling the dice to select a sample is a type of ______ technique.
|
simple random
|
|
When two or more sampling techniques are combined, this is called a(n) ______ sample.
|
multistage
|
|
When a respondent gives his permission to a Web site to send him surveys, we say that the respondent has:
|
opted in.
|
|
When a professor includes all of the students in his course in a study, this is an example of a(n) ______ sample.
|
census
|
|
When a researcher uses the membership list of the local Chamber of Commerce to select a sample, the membership list is called the:
|
sampling frame.
|
|
When a professor uses the students in his marketing research class for a study, this is an example of a(n) ______ sample.
|
convenience
|
|
When a researcher stops students in a college student union for personal interviews, this is an example of a(n) ______ sample.
|
convenience
|
|
When a local TV station stops people who are in a shopping mall for an interview, this is an example of a(n) _____ sample.
|
convenience
|
|
When a researcher selects a test market city based on his "gut feeling," this is an example of a(n) ______ sample.
|
judgment
|
|
When a researcher selects customers who he feels are good ones to use for a sales forecast, this is an example of a(n) ______ sample.
|
judgment
|
|
When a researcher instructs mall-intercept interviewers to select a specific number of owners of Ford Explorers, Ford Escorts, and Ford Thunderbirds for a study, this is an example of a(n) ______ sample.
|
quota
|
|
When a researcher uses a table of random numbers to select a sample, this is called ______ sampling.
|
simple random
|
|
If a researcher wants to select 25 customers from a sampling frame of 125 customers using a systematic sampling technique, the researcher should select every ______ name on the list.
|
125 / 25 = every 5th
|
|
The degree to which an instrument produces the same results when measured over time is called the ______ of the instrument.
|
reliability
|
|
When a respondent is asked: "On the average, how many times a month do you go to a local shopping mall?" and is asked to answer as never, sometimes, or very often, this is an example of a(n) ______ scale.
|
category
|
|
What type of scale is the following:
Not Important 1 2 3 4 5 Very Important |
numerical
|
|
When an instrument measures what it is supposed to measure, we say that it has:
|
validity.
|
|
What type of scale is the following?
Distribute 10 points among the following in terms of how important each of them is to you in your choice of an airline. _____ On-time performance _____ Ticket price _____ Non-stop flights |
constant sum
|
|
The ability of an instrument to distinguish the amount of the concept between individuals is known as the _____ of the instrument.
|
sensitivity
|
|
When a researcher says: "Measure intention-to-buy in the following manner...", this is an example of a(n):
|
operational definition.
|
|
Voting District 213 is an example of a(n) ______ scale.
|
nominal
|
|
Coding the amount of education as "Completed high school/Did not complete high school" is an example of a(n) ______ scale.
|
nominal
|
|
In a research study, coding a high school diploma as 1 = Yes and 2 = No is an example of a(n) _____ scale.
|
nominal
|
|
When respondents rank a list of local movie theaters according to their preference, this is an example of a(n) ______ scale.
|
ordinal
|
|
What type of scale is the following in a respondent's rating of UPS's package delivery performance?
+3 +2 +1 On-time delivery -1 -2 -3 |
Stapel
|
|
When respondents are asked how strongly they agree or disagree with a series of attitude statements toward a brand's image, this is an example of a(n) _____ scale.
|
nominal
|
|
A multi-item scale that is used to measure a concept is called:
|
an index.
|
|
"Sammy Sosa of the Chicago Cubs baseball team is number 21" is an example of a(n) ______ scale.
|
nominal
|
|
The standard format for reporting the relationship between several variables is called a(n):
|
correlation matrix.
|
|
The straight-line relationship between two variables if known as the linear ______ .
|
bivariate regression.
|
|
A researcher who is trying to predict a dependent variable from several independent variables should use:
|
multiple regression.
|
|
What is an ANOVA analysis?
|
Analysis involving the investigation of the side effects of 1 treatment variable on an interval-sealed dependent variable; a hypothesis-testing technique to determine whether statistically significant differences on means occur among 3 or more groups.
|
|
What is a t-test analysis?
|
A hypothesis-testing technique to determine whether statistically significant differences on means occur among 2 groups.
|
|
Correlation Buzz Words:
|
is there any relationship, what is the nature of the relationship, i think there is a relationshhip between
|
|
Regression Buzz Words:
|
impact, lead to, cause
|
|
Oneway ANOVA Buzz Words:
|
it uses more than 2 variables
|
|
T-test Buzz Words:
|
it uses only 2 variables
|