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16 Cards in this Set
- Front
- Back
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Customers
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The purchasers of organiztions' products.
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Customer-Centric Marketing
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Focusing customers individual needs and concerns to develop relationships.
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Customer Relationship Management (CRM)
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Using info about customers to create marketing strategies developing and sustaining desirable customer relationships.
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Exchanges
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The transfer of goods, services, or ideas in return for something of value.
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Green Marketing
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A strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment.
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Marketing
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The action or business of promoting and selling products or services, including market research and advertising to facilitate exchange relationships with customers.
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Marketing mix
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Four marketing elements: product, distribution, promotion, and pricing - that a firm can control to meet the needs of customers within its target markets.
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Marketing environment
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The competitive, economic, political, legal and regulatory, technological, and sociocultural forces that surround the customer and affect the marketing mix.
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Marketing concept
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A philosophy an organization should try to provide products that satisfy customers' needs through a coordinated set of activities that also allows the organization to achieve its goals.
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Market orientation
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An organizationwide commitment to researching and responding to customer needs.
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Marketing management
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The process of planning, organizing, implementing, and controlling marketing activities to facilitate exchanges effectively and efficiently.
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Product
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A good, service, or idea.
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Relationship Marketing
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Establishing long-term, mutually satisfying buyer-seller relationships.
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Stakeholders
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Elements who gave a" stake" or claim, in some aspect of a company's products, operations, markets, industry, and outcomes.
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Target market
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The group of customers marketing efforts are focused on.
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Value
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The total benefit the product or service will provide to the customer.
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