Marketing Pp Questions

Front 1

What are the 4 classifications of advertising?

Back 1

Target audience, geographic area, medium, purpose.

Front 2

What are the 4 types of business advertising?

Back 2

industrial, trade, professional, agricultural (farm)

Front 3

Whata re the 4 geographic area advertising?

Back 3

local (retailing), regional, national, international

Front 4

what are the 4 advertising mediums?

Back 4

print, broadcast, out-of-home, direct mail

Front 5

6 advertising purposes?

Back 5

product, nonproduct, commercial, noncommerical, action, awareness.

Front 6

What are the entities of the hierarchy of effects? (of consumer ad processing)

Back 6

Message exposure->attention->comprehension->acceptance->retention

Front 7

Selective attention

Back 7

consumers notice certain ads but not others.

Front 8

selective comprehension

Back 8

consumers interpretation of information in ads- they use their own opinions and preferences.

Front 9

Selective retention (KISS)

Back 9

Keep it simple stupid.

Front 10

Motivation

Back 10

related to the concept of An influence on ad processing that requires consumer involvement; or the personal relevance or importanct of the marketing communication message.

Front 11

Ability

Back 11

An influence on ad processing that implies the buyer knows enough about the product category to understand the advertised message.

Front 12

Opportunity

Back 12

an influence on ad processing which is extent to which distractions or limited exposure time affect the buyers attention to brand information in an ad.

Front 13

Steps to developing an advertising campaign

Back 13

Select target market, determine advertising objectives, detm ad budget, design creative stragegy or select and schedule media, and evaluate advertising effectiveness.

Front 14

Entities of public?

Back 14

employees
stock holders
community members
news media
government
customers

Front 15

Types of proactive marketing

Back 15

product release announcements
sponsorship
articles
enhancing corporate goodwill
advocacy
cause related marketing

Front 16

Types of reactive marketing

Back 16

response to negative events and damaging publicity
negative info from external sources
align firms interests with public interest

Front 17

7 objectives of consumer sales promotion

Back 17

1 stimulate trial
2 increasesonsumer inventory and consumption
3 encourage repurchase
4 neutralize competitors
5 increase sales of complementary products
6 stimulate impulse purchasing
7 allow flexible pricing

Front 18

8 techniques of consumer sales promotion

Back 18

price deals
coupons
rebates
cross promotions
contests sweepstakes games
premiums
sampling
advertising specialties

Front 19

objectives of trade sales promotion

Back 19

gain/maintain distribution
influence resellers to promote product
influence resellers to offer price discount
increase reseller inventory
defend against competitors
avoid reduction of normal prices.

Front 20

types of trade allowances

Back 20

slotting allowance
buying allowance
display allowance
advertising allowance

Front 21

Fake storefront

Back 21

scam artist rents a place cheap, sets up a store, then starts sending in coupons to manufacturers for payment, shelves are bare but owner still sending in coupons.

Front 22

stuffing the ballot box

Back 22

sends in extra coupons.

Front 23

playing the middle man

Back 23

buying coupons and sellign them to retailers, or counterfieting it

Front 24

redemption scam

Back 24

uses real or fake proof of purchase for rebates

Front 25

trends in retailing

Back 25

global retailing, technological advances, customer service.

Front 26

controllable factors

Back 26

location, product or service, pricing, mktg communication

Front 27

uncontrollable factors

Back 27

consumers, competition, economic conditions, seasonality

Front 28

ethical issues in retailing

Back 28

consumer fraud, supplier labor practices, retail theft, slotting allowances, use of customer info, ecological considerations.

Front 29

mktg communications are sometimes referred to as

Back 29

promotion

Front 30

mktg communication mix is sometimes called

Back 30

promotional mix

Front 31

role of mktg communication

Back 31

inform, persuade, remind

Front 32

informing

Back 32

communicate product availability, characteristics and benefits, and timing.

Front 33

reminding

Back 33

maintain awareness, inhibit competition, encourage repeat purchase

Front 34

persuading

Back 34

to encourage preference, attitude change, purchase.

Front 35

5 entities of marketing communication mix

Back 35

advertising, PR, sales promotion, personal selling, direct marketing

Front 36

steps in communication planning

Back 36

plan, check situation, communicate, figure budget, develop, implement, moniter

Front 37

4 budgeting methods

Back 37

percentage of sales, competative parity, all you can afford, objective-task

Front 38

what is the key aspect of implementation?

Back 38

coordination

Front 39

ethical issues of advertising

Back 39

deceptive advertising
reinforcing unfavorable stereo types
encouraging materialism and excessive consumption

Front 40

ethical issues of PR

Back 40

lack of sincerity
unfair economic power to gain
news events

Front 41

ethical issues of sales promotions

Back 41

slotting allowances
misleading promotions
unauthorized mailing lists

Front 42

ethical issues of personal selling

Back 42

high pressure selling
not disclosing limitations
misleading benefits

Front 43

ethical issues of direct marketing communications

Back 43

telemarketing (privacy)
customer database unauthorized
unwanted direct mail (waste)