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8 Cards in this Set
- Front
- Back
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What are the 5'c's in marketing? |
Customer Company Context Collaborators Competitors |
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What are the 4'p's in marketing?
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Product
Price Place Promotion |
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What does STP stand for in marketing?
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Segmentation
Targeting Positioning |
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What are the four main sections that a marketing plan should include? |
Executive Summary Situation analysis (5C's) Market analysis and strategies Tactical Plans (4P's)
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In the context of marketing, is perception, reality? |
Yes |
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In general, are products or services more profitable? |
Products |
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What is the product lifecycle? |
Star=Idea Cash Cow=money making product Dog=Decline of money product |
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Demographic trends must be considered when determining long term product/service viability? |
Yes the demographic trends should be considered. |
