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29 Cards in this Set
- Front
- Back
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5 best pracitices of Startup Marketing |
1. Bottom-up mindset 2. Finding good ideas 3. Leveraging leverage 4. Think big and act big 5. Launching tactics |
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What does creativity love? |
Constraint |
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Bottom-up Marketing |
Identifying a differentiating tactic, and the marshaling all of your resources |
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4 Step Ideation Process |
1. Select a problem area 2. Exploring a specific problem 3. Propose and Test Alternative Product Ideas 4. Perfect the Top Product |
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Select a problem area |
Broad and Opportunistic vs. Narrow and Focused Four Keys to Finding Big Ideas |
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Exploring a specific problem |
Uncovering how consumers measure value Laddering methods |
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Propose and Test Alternative Product Ideas |
Measure the WOW Factor 6 Thinking Hats |
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Perfect the Top Product Idea |
Sharpen the Product Angle |
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6 Thinking Hats |
White - Facts Red - Emotions Yellow - Positive Black - Critical Green - Creativity Blue - Summary |
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Oyster vs Eagle |
Oyster - broad and bland Eagle - Specific and Passionate |
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5 Best Practices for leveraging |
1. Unleash the Horse 2. Empower early adopter 3. Land an anchor customer 4. Work with benefactors 5. Build an advisory board |
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Unleash the Horse |
People that have influence |
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Empower Early Adopters |
Discover why they like it |
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Benefactors |
Who is the real benefactor |
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Anchor Customer |
Instant Credibility |
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Advisory Board |
Connects to other networks |
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7 ways to think and act big |
Technolocy People Ideas The Press/publicity Trade Shows Niche market domination Swagger |
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Touch Points |
Knowing your customer's experience in buying and using a product |
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Maven |
Research collector |
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Salesperson |
Gets the sale done |
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Connector |
Great at keeping contact with people |
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Facebook vs Google Adwords |
Facebook - creates awareness Adwords - Making direct sales |
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5 Launching Tactics |
Marketing Events Make the Demostration Compelling Create a Catch Phrase Select the Channel Close the Sale |
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Marketing Events |
Creates buzz |
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Make the Demonstration Compellin |
Relative advantage and fit with the day to day |
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Create a Catch phrase |
Memorable |
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Select the channel |
Put the product where the people are |
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Close the deal |
You have to sale Summary of benefits |
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3 challenges to selling |
Entrepreneurs lack credibility
Power is with the buyer ego |
