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14 Cards in this Set
- Front
- Back
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Online/Internet Marketing |
refers to any form of marketing activity that is conducted on the internet - doesn't focus only on communication/promotional tools - is becoming more important as traditional media is being actively avoided |
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Total Spend |
- Global advertising spending was $550 billion in 2013 - 21% of this was spent on online advertising |
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Internet Marketing |
> usually stuff we don't see - banner ads are a tiny portion of ad spend > focuses more on collecting data and making sure potential customers find your webpage |
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Search Engine Optimisation (SEO) |
Making sure your website is at the top of Google's search results Largest spend for marketers using online media |
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SEO Step 1 |
Start by establishing where you currently stand |
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SEO Step 2 |
Keywords are key |
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SEO Step 3 |
Link to yourself |
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SEO Step 4 |
Content - make sure your content is current and of interest to people |
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SEO Step 5 |
Use social media to spread the word - share regularly with followers - don't spam people with ads |
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SEO Step 6 |
Link to others and ask to be linked back - the higher the number of external links you have back to your site, the better it is on the google rankings |
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SEO Step 7 |
Keep ahead of the game - put in 6-8 hours a week |
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SEO Step 8 |
Measure your reach and effectiveness regularly |
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Social Media Abuse |
-With over 1 billion users checking Facebook daily, its an attractive way to reach people -Social media is driven by people wanting to be social, not people who want to be advertised to -If you treat social media as an advertising platform, you will be ignored. |
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Appropriate Social Media Marketing |
1. Use social media to get to know your potential customers 2. Use social media to build a relationship with potential customers 3. Use social media to be social and engage with things that your potential customers care about 4. Use it to allow customers to be honest about you and your products |
