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6 Cards in this Set
- Front
- Back
Casuality |
X and Y vary with each other 1. A necessary but not sufficient condition for causality to exist
2. Change in one occurs after the change in the other (asymmetric respect of time)
3. Relationship not caused by a 3rd variable
4. Theoretically founded, determined with previous theory or hypothesis |
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Experiment |
A process used to test a casual hypothesis in which the researcher manipulates and controls one or more independent variables and observes and measures their effect on one or more dependent variables |
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Characteristics of experiments |
1. Casual hypothesis - statement that a variable influences another
2. Influence of one or more independent variables on one or more dependent are examined
3. Experimenter varies independent and controls extraneous variables |
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Experiments in Business |
Store test Product test Market testing |
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Competitor Analysis |
Competitor Customers Strategy Industry |
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Porter 5 Forces Analysis |
Analysis of Industry
Threat of entrants Threat of substitutes Power of suppliers Power of buyers |