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9 Cards in this Set
- Front
- Back
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Production era
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focuses on making product well
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sales orientation
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depended on personal selling and advertising focuses on number of sales
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Market oriented era
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focused on what consumers want/need
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Value-based era
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focuses on creating value
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SWOT analysis
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Strength, Weakness, Opportunities, Strength
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Leverage
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internal strength meets on opportunity
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Problem
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external threat meets weakness
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Constraint
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opportunity meets weakness
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Vulnerability
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environmental threat attacks strength
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