Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
10 Cards in this Set
- Front
- Back
|
Actual self-image
|
The Image that an individual has of himself or herself as a certain kind of person, with certain characteristics traits, habits, possessions, relationships, and behavior.
|
|
|
Brand personification
|
Specific "personality-type" traits or characteristics ascribed by consumers seek in a product.
|
|
|
Cognitive Personality
|
Need for cognition and visualizers versus verbalizers are two cognitive personality traits that influence consumer behavior.
|
|
|
Compulsive Consumption
|
Consumers who are compulsive buyers have an addiction; in some repects, the are out of control and their actions may have damaging consequences to them and to those around them.
|
|
|
Consumer Ethnocentrism
|
A consumers predisposition to accept or reject foreign-made products.
|
|
|
Consumer Innovativeness
|
The degree to which consumers are receptive to new products, new services, or new practices.
|
|
|
Consumer Innovators
|
Those who are among the first to purchase a new product.
|
|
|
Consumer Materialism
|
A personality-like trait of individuals who regard possessions as particularly essential to their identities and lives.
|
|
|
Dogmatism
|
A personality trait that reflects the degree of rigidity a person displays toward the unfamiliar and toward information that is contrary to his or her own established beliefs.
|
|
|
Expected Self
|
How individuals expect to see themselves at some specified future time.
|
