Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
7 Cards in this Set
- Front
- Back
|
integrated marketing communications
|
SLIDES
|
|
|
communication process
|
SOURCE>ENCODING>MESSAGE CHANNEL>DECODING>RECIEVER>>>>FEEDBACK>>>>SOURCE>ENCODING>etc.
-noise gets in the way |
|
|
promotion
|
all of the tools available to the marketer for 'marketing communication'; disseminating information about a product, product line, brand, or company
|
|
|
push/pull strategy
|
SLIDES
|
|
|
objectives of promotion
|
notes: star
|
|
|
Promotional Mix
|
Advertising, personal selling, sales promotion, public relations
see notes: 2 stars |
|
|
Saturation Campaign
|
SLIDES
|
