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26 Cards in this Set
- Front
- Back
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Return on Investment |
compare a company's profitability or to compare the efficiency of different investment |
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Market Share |
the portion of a market controlled by a particular company or product |
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Point of purchase |
Promotional displays set up at a retail location to build traffic, advertise a product, impulse buy |
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Cash rebate |
cash refund given to purchaser or product, name |
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Infomercial |
30 minute or longer advertisement that looks like a tv talkshow |
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Push strategy |
-a promotional strategy with aggressive personal selling - a promotional strategy in which the sales force and trade promotion are used to push a product through channels. The promotes the products to channel members who in turn promote to its final customers |
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Pull strategy |
-try to stimulate consumer to purchase, with coupling -a promotion strategy in which a company spends a lot of money on consumer advertising and promotion to induce final consumer to buy the product, creating a demand vacuum that pulls the product through the channel |
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Franchise |
right to operate a business to sell a product, contractual association between a franchiser and franchisees |
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Chain Store |
identical look, similar times open, store is occupied by a single organization |
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Retailing |
all activities directly related to sale of goods and services to the ultimate consumer for personal, non business use |
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Elasticity of demand |
customer responsiveness or sensitivity to price change |
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Brain storm |
thinking of ways to advertise/market a product |
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Test market |
limited introduction into a market |
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supply chain |
managing upstream and downstream value added flows of materials, final gods and related information from points of origin to points of consumptions meet customer requirements at a point |
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JIT just in time, |
process that redefines and simplifies manufacturing by reducing inventory levels |
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Retailer |
business whose sales come from primarily retailing |
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Newspapers |
Adv: flexibility and timeliness Dis: short life, small pass along audience |
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TV |
adv: good mass marketing dis: costly |
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internet |
adv- low cost dis- potentially low impact |
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direct mail |
adv- high audience selectivity dis- "junk mail" reputation |
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Magazines |
adv- long life, pass along dis- high cost |
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Radio |
adv-good local compensation dis-audio only |
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billboarsd |
adv-flexibility dis-creative limitations |
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4 p's |
product placement promotion place |
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Product life cylce |
1) entrance 2) growth 3) maturity 4) decline |
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Esacalotor of sales |
getting you to buy more |
